By Jeff Rubin The Newsletter Guy Got a problem getting your newsletter written?

Welcome to the club. Even professional writers suffer from brain freeze. If you're responsible for putting out your company newsletter and are at a loss for words, here are some ideas to get you going:

Training: How do new people (employees/interns/volunteers) learn on the job? Does your organization have any interns or apprentices? What training opportunities does your organization provide to employees/volunteers? What are the benefits of workshops/courses? What upcoming industry trends may require training?

Awards: What competitions/awards are in your industry or field? Who entered and who won? How do these competitions/awards affect the industry?

Payroll deductions: Explain in detail each deduction that appears on a paycheck. Which are required and why, and which are optional?

Department focus: What are the specific functions of each department in your organization? Feature one department per article.

Insurance: What kinds of coverage does your organization offer and at what costs?

Organizational growth: What are plans for new products, services, or programs? Provide updates on progress.

Health: Promote health awareness with articles on wellness, nutrition, and fitness. What are some health issues specific to your industry?

New technology: what upcoming trends will affect your industry or field?

Professional organizations: What organizations support your field? What are the membership costs and who leads the groups? What are the benefits of membership?

REPRINT POLICY: This article may be reprinted in your publication, company newsletter, etc., provided that you give a by-line (by Jeff Rubin) and print the following credit exactly as written. Please send a tear sheet or electronic copy.

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About the Author

Jeff Rubin, a former newspaper reporter and editor and instructor at The Learning Annex in San Francisco, is The Newsletter Guy, owner of the Pinole, California-based newsletter publishing firm of the same name (www.thenewsletterguy.com). He's written and designed more than 1,600 company newsletters since starting his business in 1981. He may be reached via e-mail at [email protected] or by phone at (877) 588-1212.