By Jeff Rubin The Newsletter Guy Got writer's block?

Don't despair. Brain freeze is not uncommon, even to professional writers. Coming up with ideas for a regularly published newsletter can be a daunting task.

If you write your company newsletter and are at a loss for words, here are some ideas to get you going:

Computers: Who should employees/volunteers call for help in a crisis?

Acronyms: What are the common acronyms in your field/industry and what do they stand for?

Maintenance: Who performs maintenance tasks in your organization and what is their typical day like? What are signs of wear or damage that employees/volunteers can detect?

Cost-cutting: How can employees/volunteers be more efficient on the job? How does management plan to cut costs? Do employees/volunteers have ideas for cutting costs?

Breaks: How do employees spend their break time?

Quality: How does your organization define quality (of either services or products)? How are quality standards measured? What are some new techniques to raise quality?

Competition: Who is your competition and how do they affect your organization? What are they doing?

Profiles: Focus on employee/volunteer of the month, new employees/volunteers, customers, vendors, retirees, and promotions.

Evaluation: How are employees/volunteers and programs evaluated? How does your organization evaluate customers, suppliers, consultants, etc.?

Legislation: What laws and proposals affect your organization or industry?

Customers: Who are your customers/beneficiaries and what do they do? Why do they use your products or services?

Resources: What resource material is available in your field? Provide reviews of current resources. What does your library have available?

Suppliers: Who are your vendors? How are they chosen and evaluated?

REPRINT POLICY: This article may be reprinted in your publication, company newsletter, etc., provided that you give a by-line (by Jeff Rubin) and print the following credit exactly as written. Please send a tear sheet or electronic copy.

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About the Author

Jeff Rubin, a former newspaper reporter and editor and instructor at The Learning Annex in San Francisco, is The Newsletter Guy, owner of the Pinole, California-based newsletter publishing firm of the same name (www.thenewsletterguy.com). He's written and designed more than 1,600 company newsletters since starting his business in 1981. He may be reached via e-mail at [email protected] or by phone at (877) 588-1212.