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+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Marketing » Email Marketing
 6 Techniques to Get More Email Addresses Into Your List - Part 1
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Author Topic: 6 Techniques to Get More Email Addresses Into Your List - Part 1  (Read 705 times)
Stephen Taylor
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6 Techniques to Get More Email Addresses Into Your List - Part 1
« Posted: July 15, 2007, 02:37:55 PM »


Today I shall be revealing the first three of the six techniques which you can immediately apply to your website in order to get more subscribers into your list.

1) Compelling name for your ezine

For any subscriber to really get attracted to your ezine list, you will need to get their attention when they first visit your website. But to do that would be require some clever ideas from your part.

As this will require you to come up with a catchy name for your ezine so that the subscribers can easily recall your ezine without much effort to search through their past activities to see if they really do subscribed to your ezine.

For example, a catchy name which is also descriptive for a website related to building great marriages might be "Marriage Builders". At once, your subscribers will be able to understand what your ezine is all about just basing on the name alone.

So this helps your potential subscribers to understand whether the content will be relevant to their needs. In this way, your subscribers would not hesitate and sign up immediately for your ezine. Thus, you will need to come up with a catchy yet descriptive name for your ezine.

2) Show your ezine back-issues

Now you would really want to get in touch with your subscribers, so it is recommended that you show a few past issues of your ezine to your potential subscribers.

This is to show them what kind of content is really inside the ezine and they are also able to gauge whether your writing style suits them.

With a real feel of what they can expect, this will really bring up the quality of your subscribers if they are really interested in what you are providing and recognize that it is of value to them. They will definitely stay on your list for much longer.

3) Make your ezine ad standout

How to increase your subscription rate if you do any promotions of any sort? Well, all you do is to make you ezine ad standout from the rest of the ads.

Here is the part where you will really need to think of how to take advantage of where your ad will be advertised. There are many different ways to make your ad outstanding.

For example, you can always use some CAPITALIZED words to catch the attention of potential subscribers or use symbols such as these "?^&*%#$~!" to add a little creativity to answering your main benefit from your ad.

Well, that is about all for Part 1...

Hope you can really put into use of whatever you have learned today.

Stay tuned for part 2 for my next issue on which I touch on how you can boost your subscription just by a 5 minutes "tweaking" on your sign up page.

Brian Lam, author of many articles and ebooks at Email Marketing Solutions, provides a new opt in email marketing system plus many Free Internet marketing resources, Courses and Bonuses.


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