In today’s competitive market, you cannot leave any marketing channel unexplored. To be in the race, you need to communicate to your audience at several instances such as new product releases, promotional offers, product branding, latest developments, and more. Whatever be the need – it is imperative for you to have a database of your prospects in order to contact them and attract them to buy your product or service.

Here are the top 10 reasons, why you should invest in acquiring a business list right away.

1. Find new customers – The mailing list vendors have hundreds of millions of accurate customer records, collected through several reliable resources, and are updated regularly. You can get complete details like contact name, phone number, verified email address, title, company name, mailing address, fax, revenue, employees, SIC code, and industry details. This lets you touch an entirely new set of target audience directly.

2. Explore new geographies – You can get consumer and business records of several countries across the world and help your business expand globally. So, if you want the contact details of all the top-level business executives in IT companies in CA, you’ll get it with just a few clicks.

3. Target the exact profile – Through these customized mailing lists, you can select each one of your targets based on geography, age, income, spends, and many other parameters, so that you can tailor-make the message based on your specific target profile and hit the right buttons.

4. Develop a multi-channel marketing campaign – Imagine the possibilities if you have the complete contact details of your prospects. You can run multi-channel B2B or B2C campaigns with a mix of direct mail, e-mail and telemarketing, which will be more effective and personalized than advertising or promotion through other common mediums.

5. Save cost, time and resources – You can get access to millions of records based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – The customized lists give you the power to reach even very niche audience through targeted marketing so that you can move a step ahead of your competition. They help you deliver the right content to the right prospects at the right time in the selling cycle.

7. Faster turn-around – After you place your order, the vendor can give your specified list to you within hours, which lets you start your marketing campaign right away.

8. Custom-built lists – The better list vendors in the market provide customized list development services and build customer or business lists based on your exact requirements. You can get as specific as getting names, titles and e-mail addresses of director-lever SAP users in companies in NJ, with number of employees more than 300, and yearly revenue more than a billion USD.

9. Lists in formats of your choice – You can get the output in any file format that suits you, such as Excel, HTML, Word, Plain Text, Access, Goldmine, CSV format and more. This makes the integration of new records with your existing database easier.

10. Affordable – Thousands of records are available for just a couple of dollars. When compared to other mediums, this one is among the cheapest ones and generates greater ROI. It is a very cost effective, high response, and opportunistic medium for communicating with customers and has the power to bring huge benefits to your business.

Go ahead, invest in a good mailing list, initiate extremely targeted marketing campaigns and see your profits grow. Do it before your competitors sweep away your prospects before you do!

If you are looking for speciality business lists, custom lists or pre-packaged business lists contact me at [email protected]. I will give you a list of good companies operating in this domain, so that you can make an informed decision.

Anuja is the marketing and content manager in a leading online marketing firm.