Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Keep The TechnoWorldInc.com Community Clean: Read Guidelines Here.
Recent Updates
[June 21, 2024, 01:43:48 PM]

[June 21, 2024, 01:43:48 PM]

[June 21, 2024, 01:43:48 PM]

[June 21, 2024, 01:43:48 PM]

[June 03, 2024, 11:05:55 AM]

[June 03, 2024, 11:05:55 AM]

[June 03, 2024, 11:05:55 AM]

[June 03, 2024, 11:05:55 AM]

[May 17, 2024, 05:02:16 PM]

[May 17, 2024, 05:02:16 PM]

[May 17, 2024, 05:02:16 PM]

[May 17, 2024, 05:02:16 PM]

[April 24, 2024, 11:48:22 AM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Travelikers
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Marketing » Email Marketing
 Why Are People Unsubscribing From My List?
Pages: [1]   Go Down
  Print  
Author Topic: Why Are People Unsubscribing From My List?  (Read 1031 times)
Stephen Taylor
TWI Hero
**********



Karma: 3
Offline Offline

Posts: 15522

unrealworld007
View Profile
Why Are People Unsubscribing From My List?
« Posted: July 15, 2007, 02:28:19 PM »


This is a question many online marketers who own their own list, particularly those relatively inexperienced marketers, ask themselves on a regular basis. No-one wants to see people unsubscribing from their list. It essentially amounts to someone telling you that your products are rubbish, your messages are rubbish, you're offers are rubbish, hell you're just rubbish! Each unsubscribe request is like a stab in the heart. Right...?

Wrong. This is completely the wrong mindset to have.

Firstly, people unsubscribe from marketers' lists for any number of reasons. They may only have signed up to receive your free bonuses, they may find that they're simply not interested in the products or content you're offering them, or it may just be a case of them cutting down on the number of newsletters and emails that they are receiving in their inbox every day.

That's perfectly normal and is not a bad thing at all if these people unsubscribe. If they are freebie seekers, or have no interest in the products that you are promoting, then there's no point having them on your list in the first place. You only want quality prospects on your list, people who want to learn from you, or look forward to receiving emails from you. It's these people you want on your list because they are a lot more receptive to your offers.

Even the greatest online marketers have a small percentage of unsubscribe requests on a daily basis. It's a perfectly normal occurance. Just think of it as an exercise in improving the quality of your list. What would you rather have, a list of 1000 keen subscribers who love receiving offers from you and regularly buy your products or recommendations, or 100,000 freebie seekers who have absolutely no interest in your offers and are unlikely to ever buy anything from you?

In saying that though, if your unsubscibe rate becomes too high, say 5-10%, or even higher, then you may have to sit down and analyze your email marketing strategy. In this instance you may find you are losing a percentage of quality subscribers who were originally interested in receiving offers from you, but you've gone about it all wrong in your emails to them.

For example, a common way of losing potentially good quality, receptive subscribers is by bombarding them with lots of product offers only, and not offering any real content. People will soon realise this and see that they're essentially just another customer, and you're only interested in selling them something. You have to give something back to your subscribers. Educate them, offer free and useful content occasionally, personally answer any emails you receive, and just build relationships. This is the key to building a good quality, receptive list.

To conclude then, just keep building your list, and don't let the small number of unsubscribe requests you receive get you down. This is a normal occurance. Just concentrate on offering a quality newsletter, which although may contain some product offers or recommendations, also includes good informative content as well. If you do this then you know that the small number of subscribers that do choose to unsubscribe from your newsletter probably were not interested in what you had to offer in the first place, and therefore unlikely to ever buy anything from you.

James Woolley runs a popular internet marketing newsletter filled with free tips and bonuses (not just product recommendations). Sign up now at http://www.jimsmarketing.com or send a blank email to [email protected].

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright © 2006-2023 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.221 seconds with 25 queries.