How to Choose an Internet Marketing Strategy on a Shoestring Budget
An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of the marketing strategies you need to employ can be done for free if you are willing to put the time and legwork into getting them established. It really is the best way to go if you want to save money. Consider the following suggestions for getting your website noticed by Web surfers worldwide.
Tip #1 Cheap Domain Name
Choose a domain name that is short and sweet and also inexpensive. There are many places all over the web where you can purchase a .com domain name for less than $10. Make sure you don't overpay for your domain name registration and be sure to keep the name easy to spell as well as remember.
Tip #2 Budget Host
You have to have a web host to keep your web page online, therefore this must be part of your marketing strategy. However, you do not need to overpay for a web host. There are many affordable hosts on the Internet that offer you the service you need with fast speed and ample storage space. Don't go for the free options because they will end up hurting your business in the long run.
Tip #3 Search Engine Promotion
Now that you have your website online, you need to work on getting the search engines to notice it and return it as a high ranking resource. There are two things that are really important in this process, links and keywords.
Links are important because they are what the search engines are looking for when they assign you a rank. The more links you have on the Internet that are pointing to your site, the higher the ranking your website will receive. Because of this, you can see how important it is to have lots of links.
Keywords are another important tool that you can utilize and will help you get your website returned higher in the results, meaning more people will see it. You must place keywords in your titles, beginnings of paragraphs, and throughout the page so when that particular keyword is searched for, your page will be returned as a result. This is very important and something you can easily do on your own in must a few short minutes.
Tip #4 Pay per Click
Pay per click advertising is another marketing strategy. It does not cost you money unless someone clicks on your ad, so you only pay for advertising when it is effective in getting visitors to your site. If you are interested in pay per click advertising then check out the different program options for pay per click on the web.
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