Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business
What is a joint venture?
It means when you partner with a business to domarketing in order to share the profits.
It is an important offline marketing strategy that canhelp you succeed in your internet marketing efforts.
There are many advantages of joint venturing with offlinebusinesses.
You could increase your target market byreaching audiences you couldn't advertise to before.
You could get referrals from the offline businessesyou joint venture with.
The key to joint venturing with offline businesses is tofind ones that have the same target audience. If you'reselling business software, you wouldn't want to jointventure with a store that sells candy. You won't bevery successful. You would want to joint venture withan office supply or computer store.
Below are three possible joint venture deals youcould set up:
1. Write a tip booklet that is related to your business.Make a deal with an offline store where they giveawayyour tip booklet to their shoppers with each purchase.The store you pick should attract your target audience.The store could have something free to giveaway toattract shoppers and you could have your web site adin the tip booklet.
2. Design a printed flyer for your online business. Theflyer should include a description of your web site,e-mail address, web address and any other importantinformation. Make a deal with an offline store to havethem include the flyer in each bag of products they sellin exchange for free advertising on your web site.
3. Make a deal with a computer store to have themdisplay your web site on the computers they displayin their store in exchange for free advertising on yourweb site or in your e-mail newsletter.
Once you find a targeted offline business, contactthem and present your joint venture proposal. Tell thebusiness owner the benefits of the joint venture. Tellhim or her why it would be a win/win situation for bothof your businesses. Give them a lot of complimentsabout their business, products and services. Using allthree methods above will greater your chance ofhaving a profitable and successful offline joint venture.
May these internet marketing secrets help you to make a lotof money.
Warmly,
I-key Benney, CEO
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