Graphic Designs Standards
by: Blur Loterina
Do you find it hard to create your own graphic design? Before you can come up with a good graphic design you must first understand the basic principles in creating the design, as well as the factors it must contain.
Design is defined as a plan or pattern formed for the purpose of making or doing something. It explains how things are done or how to come up with something.
A design must have a purpose, or else it will be useless. It must contain enough information. You can use visual languages, such as chart, table or graph, for it to become more understandable. It should also explain the details. Start from the general idea, then, give the specific details. Make sure that each detail is related to the main idea.
There are many types of design, such as a graphic design. A graphic design results from the features of lines, colors, shape, materials or texture.
What makes a graphic design attractive and lively is the color. Here, you can apply the color theory. Every color has its own characteristics, such as visible spectrum, dimension, inherent and emotive qualities. The primary colors are the red, blue and green. If you mix these colors, new hues are created. You can either have lighter or darker colors or contrasting colors. Take the white color for example—it is the opposite of black. Any color can appear lighter or darker depending on the field it is on. For example, when you put pink beside green, pink is the lighter color. But when you put pink beside white, pink will look darker.
Your graphic design should contain design elements, including line, shape, texture and size. A line is a curved or straight mark that connects two points. Shape is a form that has height and width. The three basic primitive shapes are rectangle, circle and triangle. Texture is measured by the look and feel. It is basically the roughness or smoothness of the surface. Space refers to the area or distance between or around things. The size refers to how large or small the thing is.
The principle of composition and layout includes the emphasis of the elements, the balance or the equal distribution of weight, the pattern or rhythm, and the unity or the relationship between each element.
Decide on what perspective to use. There are four basic perspectives; the one point perspective, the two-point perspective, the three point perspective, and the 3d illusion.
For the text, consider the type of font and the style you have to use. There must be consistency in the height and width of the letters.
Be more creative. Make use of the theories. Follow the rules in designing. You will know that a design is effective if you have successfully communicated your idea to your target audience.
About The Author
Blur Loterina
You may wonder why I write articles. Besides from the fact that it’s my job, I used to write short stories when I was younger. I think it would be helpful if I said I’m a big fan of Zach de la Rocha and Rage Against the Machine. This would explain my own views about a lot of things. Their songs were about national issues, politics and human rights. They support the American Indian Movement and Che Guevara, the face you see on t-shirts. Not that it concerns me. I only like their music and idealism.
I like to read anything that contains words in the old English form, though I can’t understand it. You know, the King James Version of the Bible with words like thou, thy, thine, wilst, etc. The words used are different. The construction of the sentence is different, too, which makes sentences sound artistic. I also like gothic metal, a music genre, because most of the lyrics contain such words. It is not only the words that fascinate me; it’s the hidden meaning it contains. It’s like an abstract painting; you don’t get the real picture until you see through it.
I’m not an artist, I’m not a poet. I just love writing anything I want. I wasn’t born a genius, I just want to know and understand something I don’t. I like to find the difference between similar things. It’s like counting birthmarks on each identical twin.
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