Keeping Control of your Brochure Making
 by: Maricon Williams

A printed brochure will never go passé because it is something every company needs. It is an avenue to keep customers coming. Brochures can be simple as black and white copy on a tri-fold sheet or it can be complex as text uses full color graphics and photos on a glossy paper. Convenience of brief, targeted messages to prospective customers is the benefit of brochures. Another is that customers can easily pass the information to another, therefore, it is a built-in advertisement.

Generally, there are two types of brochure. The first one is the call-to-action brochure. It is usually meant for the general public or a large group of people. The other type is the informative brochure is usually made for a specific audience.

A call-to-action brochure needs a brief history of the organization or business. This type of brochure is normally broad in scope. The aim of this is to inspire a group to either join the organization or bring their business needs to you. Informative brochure, on the other hand, is used to educate the audience about a specific function or product.

If done correctly, both types can be very effective. To do it correctly, we must bear in mind the following rules. Keeping general information will extend the shelf life of your product. If you think the dates and numbers may change in the future, then don’t include it anymore. Keep your brochure brief and striking. Bold fonts and colorful graphics catch attention, you can use it to ensure that your material will be read.

If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go for the picture because it is where we base our purchasing decisions.

Play with the words and try to captivate customers through positivism because optimism sells. The focal point of advertising is the benefits that will accrue to the customers. Always stress benefits greater than features. Tell them what they’re getting from their decision.

Print enough copies so you can cover all the bases. Place them in conspicuous places – commercial buildings, offices and other establishments. Your brochure will do the talking for you so be sure that it has he necessary information like your address, phone number, website and e-mail address so that you can be easily reached. Wherever you go, always carry some copies with you. Better yet, affix a business card to your brochure so you are prepared anytime of the day.

You must be sure that all elements of brochure support its purpose – from the contents to visual elements to distribution plan, they must be anchored to your objective. With that you can be assured of a booming organization or business!

About The Author

Maricon Williams

I love reading. Give me a book and I'll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. I'm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mine's less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

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