Microsoft Great Plains internet marketing campaign – notes from the trenches
 by: Andrew Karasev

Hi, we are small nation-wide company of Microsoft Great Plains certified programmers and enthusiasts, having more then 50 years of combined Great Plains Accounting/Dynamics/eEnterprise experience. We have Frx, Great Plains, Microsoft certified consultants: Great Plains Certified Master, MCDBA, MCSE+I. We would like to share our experience on internet marketing campaign

Internet Marketing Campaign itself. We had very serious approach. We have hired 10 technical writers in Microsoft Great Plains, Microsoft CRM and Navision to make results solid. Campaign was launched in August 2004. Main focus was Microsoft Great Plains customization and orphans customers nationwide.

Results were unpredictable. Suddenly we were getting 1 new prospect call per day – this was again nation-wide calls and we saw the need for the services – people were without support at the post-recession time and it was hard for them to get support back from Microsoft, due to payment lapsing issues. The symptoms were – clients are finally on the way to recovery and with certain monetary funds to be ready to pay for Great Plains support, however Microsoft Business Solutions VARs (or probably their former VARs) had no interest at all in these clients – this was kind of paradoxical for us.

Finally we were catching up with MBS marketing campaign – Microsoft offered do not penalize its lapsing clients for couple of months in order to get them back into service plans. It was in September and October 2004 and the most fruitful months for us – we were switching clients (former orphans) to us on the weekly basis

Moving to 2005 situation was changing. We were getting more and more calls from clients with huge legacy Dexterity customization, and who were without support at all. This was challenging time for our developers and estimators. This tendency is still happening and valid. We are helping as crazies.

You can always appeal to us to help you with your system. Give as a call 1-630-961-5918 or 1-866-528-0577, [email protected]

About The Author

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies ( http://www.albaspectrum.com ), Microsoft Business Solutions Great Plains, Microsoft CRM, Navision, Microsoft RMS, Microsoft Business Portal customization company, serving clients in Chicago, Boston, New York, Miami, Atlanta, Houston, Dallas, Denver, Los Angeles, San Francisco, San Diego, Seattle, Minneapolis, Phoenix, Toronto, Montreal, Brazil, Mexico, UK, Australia, Canada, UK, Europe, Russia an having small offices in multiple states and internationally.

[email protected]