As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below are 5 of the endless reasons why search engine optimization must be implemented into your marketing strategy before you are left in the dust of your competition.

Absence of risk. In many cases, paid advertising is subject to click fraud risk and competitor's black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). High-tech pay-for-performance programs (such as Google AdWords) claim to have advanced protection against such behavior (and they do have), however the risk can never be reduced to zero.

SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business.

Reliability. Banner ads or paid search engine placement work until the marketing budget depletes. Then, the site disappears from the listings, and your returning customers cannot find you any more (new visitors cannot find you either). SEO helps buffer this process, so you can gradually reduce the advertising budget as you're increasing your results obtained from organic search engine listings. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement.

Brand awareness. A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A surveys show that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.

Targeted traffic. Search engine optimization brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines. SEO will further help you transform visitors into buyers by analyzing their behavior once they find your site. You will learn how to transform these visitors into buyers by utilizing the content of your website in the most effective manner possible.

Affordability. In comparison to banner ads, which cost between $2500 to $35000 a month and outsourced SEO plan costs as little as $1000. Well, and after this course you will hardly need to hire an SEO expert or outsource an SEO campaign, anyway.

These are only 5 of the reasons which substantiate why SEO is the single best investment for all CEOs.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company. Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, and their parent company Cre8 Hype Solutions Inc., a Calgary based Internet Marketing Company, to offer their clients a powerful online presence.

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