What do creativity managers do?
Replace the word management with the word optimisation.
That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).
There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.
Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, process and valuation.
Areas [within innovation] that need managing include idea selection, development / prototyping and the art of commercialisation.
It is worth noting that 4000 good ideas result in 4 development programs, which in turn results in 1 winner.
Can creativity be learned and developed?
Using the measurement of creativity as a) the number of ideas produced, b) the diversity of those ideas, c) the novelty of those ideas and d) the frequency of their production, we can measure creative output at any point in time.
Then, we can push individuals through a series of learning steps, measure them again and find the + or – displacement.
Learning mechanisms such as the experience curve, adaptive and generative learning and automisation all show that creativity improves with practice.
On a practical level, for example, screenwriters know that their later work is better than their earlier work.
Of course the improvement may not always be linear. There are peaks and dips of motivation, output and quality. Also, results can be subconsciously manipulated (for example, we become adept at editing out that which experience shows does not work).
Many factors influence results and have to be monitored.
Learn more…
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Kal Bishop, MBA
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