There are 24 hours in the day, and you can't change that no matter who you are. Most executives simply try to work more in order to accomplish more. That's a dangerous way to get more done, and a slippery slope – eventually you'll run out of hours to work in the day, and you'll find yourself burnt out when it happens. "Give me a lever long enough, and I can move the world," said Archimedes. Well, outsourcing is a way of leveraging your time and manpower for maximum efficiency. Perhaps it's time to consider outsourcing as a way of managing your own resources.

What's your business's most valuable asset? You are. The first thing is you have to figure out is where in your organization you're doing the most important work. Where are you needed most? Prioritize that job; you should be spending most of your time focused on your most valued skill. Take a look at areas where you're spending time that could be better used elsewhere bookkeeping and payroll? Public relations? Advertising? These are all jobs that could be outsourced. Yes, it'll cost money but how valuable is the time that you're losing by splitting your focus on jobs that could be done elsewhere?

Basically, if a job is keeping you from doing your most important tasks, think about outsourcing. The same holds true for jobs that are so important that, if done wrong, they could have a negative impact on your business. Hire a tax professional rather than doing your own taxes and payroll. If you're managing the mailing labels for your catalogs when you should be on the phone with customers, hire someone else to do that. If you're crawling under the desk fixing a computer instead of meeting a client, it's time to hire someone else to do your IT work. Even hiring a janitor can save you hundreds of valuable work hours each year if you find yourself restocking toilet paper and emptying wastebaskets!

When looking to outsource, look for vendors who have a good track record in their field you won't save money in the long run if you hire someone cheap who does a lousy job. One of the main reasons you're considering outsourcing, after all, is to allow your business to focus on what you do best, so make sure the vendors you hire are just as good at what they do, whether it's taxes or PR. Make sure that you trust them before you hire them learn as much as you can about your outsourcing vendor before signing the contract.

When outsourcing, also remember that customer service is key. You'll be depending on them to provide an important service that your company needs so that it can run efficiently. Make sure that they understand your needs, but have realistic expectations of what they can do, including what services they can provide and what their schedule will be. Hiring a good vendor to handle your business needs will make your work much easier but fighting on the phone with a vendor who isn't delivering what you require will make your job even more difficult than it was before.

Even the smallest businesses can benefit from well-considered outsourcing, whether it's a local payroll operation, coffee delivery or a janitorial service. Look at your budget, think about where you're spending time that would be better used elsewhere, and pick a reliable, experienced vendor who can pick up the slack so you can do the valuable work that you need to do.





BusinessCoach.com is a full service Business Coaching firm, founded in 1989 and based on the philosophy of Gary B. Henson, an entrepreneur and business owner for over 25 years. Chari Darneal is Vice President and Senior Business Coach. Our clients manage anywhere from five to 500 employees each, and cover more than 60 industries. Visit http://www.businesscoach.com for more information, free articles and be sure to sign up for our newsletter.