There are a number of critical issues to master in the art of creativity and innovation management:
What are the critical differences between creativity and innovation? Are different competencies required?
Do "creative people" have common characteristics and, if so, what are they? Are they stable across situations?
Can creativity be learned and developed or is it a special gift? Why is it that some people just are more creative?
Why is motivation more important than nature or nurture? How can it be enhanced, measured and managed?
Blocks and unlocking. Organisational culture. We can all be more creative, so what is stopping us? What properties of an organisational culture cultivate productivity?
What properties of an organisational structure foster creativity and innovation? Organisational structure results from a number of factors and modifying it is often not desireable, so how do we get around this?
What is the most effective team structure?
What is the role of knowledge? How do we effectively collaborate and use networks to frame-break and reduce path dependency? How do we tap into tacit knowledge? Does mastering all the literature foster creativity and innovation or does over-specialisation cause blinkered vision?
What are the differences between radical and incremental creativity and the consequences for structures, processes, skills and resources? Is it wiser to target radical or incremental ideas?
Is there value in structure and goals or is "do your best" more effective?
Is there a process that makes insight, eureka, the aha! experience more likely? Does this process allow us to produce a stream of consistently good ideas?
How do we value an idea, so as to decide how to invest resources? How do we risk manage the innovation process
Learn more
The Complete MBA dissertation on Managing Creativity and Innovation can be found at
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Kal Bishop, MBA
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Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at
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