Newsletters - A Great Way to Build Business Relationships


This is an excellent way to grow your business using yourmailing list (which I trust you are constantly building).However, you have to accept that there are people who'llread your newsletter and there are those who won't.

It does, however, help to build brand recognition and keepsyour name in front of your existing and potential customers.People are also more likely to read a newsletter than asales letter because they see it as less threatening.

A newsletter lets the customer know that:

You are an expert in your field

You are prepared to give them lots of free advice, tips andideas

You have some new products or services

You have a sale or a promotion coming up

You understand the customer's industry and their problems

You are a human organisation with lots of lovely people

You are an organisation to be trusted

You provide great customer service to other organisations

You can use your newsletter to build a relationship withyour customer and you can also use it as a selling tool.

If you only use it to sell then your customers may becomefed up with it and dump it quickly. However, if you givethem something FREE, such as - tips, advice, ideas andinformation, then they're more likely to stay with you andkeep reading.

Email newsletter

If your mailing list has the contacts email address then youmay wish to produce an ezine. This has the advantage ofbeing cheaper (no paper or postage) and can be used moreeffectively to build your mailing list . You provided thefacility on your email newsletter for the recipients toforward your email to other people - and so it grows.

There also needs to be a facility on your website wherepotential customers can subscribe to your email newsletter.

You can simply write your newsletter as a normal emailhowever, there are several companies who can help. Theyprovide templates and many other features to make your emailnewsletters look really professional.You can insert photos, graphics and cartoons as well astext. There is also the facility for customers to orderproducts by submitting their credit card number.

There are several organisations that provide this service;check out:

www.ampira.roving.com

There is also a Newsletter Publishers Association which youmight find useful.www.newsletters.org

Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to ? get customers to come to you . Click here nowhttp://www.howtogetmoresales.com