10 Inside Secrets to Google Adwords - Part 1
Let's face it... Google Adwords is not the only source of trafficon the internet, nor is it free. However, if you cannot convertthe traffic you get from the pay-per-click traffic on GoogleAdwords, your site surely won't convert the casual visitor who mayor may not be ready to buy what your are selling.
When spending money for pay-per-click (PPC) traffic, whether it isfrom Google Adwords, Overture, or a 2nd-tier PPC network, the keyis to track your traffic to see if it converts into sales. Thereare many software products and online services that can track yourtraffic. For a recommendation, visit:http://www.superiormarketingpartners.com/adtracking.html
Many people that have tried Google Adwords have lost their shirt,so to speak. Some keywords on Google Adwords are cheap (keywordphrases start at a nickel per click). Some keyword phrases onGoogle Adwords can cost tens of dollars per click. If you end uppaying high per-click prices on Google Adwords and don't sell ahigh-ticket item on your site, even the most enviable salesconversion rate won't turn a profit.
There are several tricks to advertising on Google Adwords thatunless you know them, it becomes almost impossible to turn aprofit on your advertising.
Secret #1 - Only bid on exact match keywords
Google Adwords has a few different 'keyword matching options'available. When a keyword is placed in brackets like this:[keyword], it is called an 'exact match.' This means that onlywhen someone enters that EXACT keyword phrase will your ad appear.It might occur to you that by limiting your keyword(s) to onlyexact match, you are eliminating all those people that may besearching for the phrase "cheap widgets" or even "widget"singular, since only the keyword "widgets" plural is an exactmatch. Believe me, this is exactly what you want. Sure, it willtake extra time to create an adgroup within the Google Adwordssystem for each keyword phrase you want to bid on, but you willknow with 100% certainty which keyword(s) are converting intosales this way. If you do NOT use the exact match option inGoogle Adwords, then there is absolutely no way to know whichkeyword(s) are resulting in sales on your site.
Secret #2 - Bid to be in position #2 or 3
When someone searches on Google for your keyword, the first pageof search results are going to reach the most people. What youwant to do is position your ad in one of the top 3 spots. Youdon't want position #1 necessarily, because that position coststhe most and doesn't give you much more benefit than being inposition 2 or 3. You pay less for these spots than position 1 andgain most of the benefit.
By being in one of these top spots, your ad gets a higher'click-thru rate' (CTR). This is good is because the GoogleAdwords system actually rewards you for having an ad with a highCTR by charging you less per click! Google Adwords exists tomake money for Google. If they have two companies advertising forthe same keyword, and your ad pulls a 10% CTR and yourcompetitor's ad for the same keyword pulls a 5% CTR, then GoogleAdwords makes more money from your ad. Google Adwords rewards youfor this higher CTR by charging you less per click than yourcompetitor!
Secret #3 - Negatively qualify your ads
Admittedly, the problem with having an ad that has a great CTR isthat it gets a lot of clicks! Unless your traffic converts intosales, it's hard to turn a profit on your Google Adwords ads. Thekey is to put words in the ad that DISCOURAGE people from clickingon the ad unless they 'pre-qualified' to convert to a sale. Forexample, if you have site that sells widgets that cost $10.00each, then put something in one of the lines of text in your adlike 'Widgets cost only $10.00.' The only catch is that if yourad isn't getting a very good CTR in the first place, then anegative qualifier is only going to reduce your CTR.
Your next step? There are many more techniques to learn that willincrease the profitability of Google Adwords campaigns. The abovetricks will start you off towards making Google Adwords work foryou. Check back for Part 2 in this series. You can get acomplete course that covers every tip and trick you will ever needby visiting:
http://www.superiormarketingpartners.com/adwords.htmlRon Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visitingViral Marketing
