What if you could customize the news so that only the subjects that mattered to you showed up in your morning paper? Imagine if you could carry this capability even further by receiving those reports as they happened - hot off the presses - without taking time out of your routine to catch up on the latest news. If this capability sounds too good to be true, then you're probably missing out on the hottest new technology on the World Wide Web.

RSS (Really Simple Syndication) puts a customized news capability in the hands of anyone who knows how to use a Web browser. Instead of using a search engine to manually browse for specific content, RSS delivers syndicated news and information from a growing number of websites directly to you. Ordinary browsers sit passively waiting to perform a search. RSS newsreaders work more like active browsers that constantly gather updates covering a wide range of topics and translate these directly into text and links for review on demand. RSS users subscribe to web feeds covering everything from general news to breaking bulletins in sports, business, science, politics, the arts, and other fields. Once an RSS newsreader is given your preferences, the news comes to you in tailored form, covering only the topics of interest you selected.

The customizable format of RSS holds unique implications for corporations, sports teams and other institutions that can benefit from reaching a targeted group of investors, fans, customers, members and others with breaking news and information updates. In order for the communication to be truly instantaneous, of course, it needs to appear on the desktops of targeted users without requiring them to open a newsreader or browser.

One company that understands this concept very well is Netsplorerâ„¢. The company has developed a unique and unobtrusive newsreader that scrolls RSS news and information feeds directly on the desktop, instead of in a separate browser page. Like many other quality newsreaders available for free on the World Wide Web, the Netsplorer NewsReaderâ„¢ allows users to scroll news and information directly from such mainstream news feeds as CNN and the BBC. It is also fully capable of displaying the feeds from any RSS subscriptions in headline links that open an associated web page with a single click.

Another unique feature of the Netsplorer NewsReaderâ„¢ is the fact that it can also be custom-branded for any company or organization, not only displaying the corporate colors and logo, but also providing a dedicated feed exclusively reserved for the sponsor's use. Netsplorerâ„¢ offers this customization feature to qualified companies and groups, allowing them, in turn, to provide their custom-branded version of the Netsplorer NewsReader free of charge their clients. The custom-branded Netsplorer NewsReaderâ„¢ not only provides dedicated access to the sponsor's updates, but also offers free end user access to the entire worldwide collection of syndicated RSS feeds.

Articles Source - Free Articles
About the Author

Stanley Park is a business development consultant, speaker, author, and copywriter. With 15 years experience in Business Marketing Management program. He is also a technical writer for Netsplorer.com News syndication and RSS feed aggregator. He spearheaded the online marketing program for Stockmat.com with a successs ratio of over 52 million hits in the month of August 2005.