I would imagine that most people who have a product or products that they offer to the public would love to increase their level of sales. In this article I give free advice on how you can achieve these additional orders, advice which I hope proves to be beneficial to its readers.

I have worked in a number of different business sectors and have met a number of different business people. I am not trying to suggest that I know everything about everything, far from it, I am still very young and have a lot to learn about life as well as business. I am always keen to learn and my brain is one which is always in need of a new challenge to keep it happy.

It does however amaze me how some people miss out on many extra sales opportunities after building up a trust with their client. This client may have tried and had many negative experiences with other people before finally finding a person or company that they are happy and feel confident with. You may have offered them an excellent service, which I hope you did, this is where you have the position of building on this relationship to offer them a continued excellent service. What many people seem to do however is to move onto their next client and seemingly forget this original client. Why? They like you, you have done well for them, why not continue to offer them your services in either the same way as you have in the past or in some other form.

As an example I once worked with a very nice and clever man who ran an estate agency in the south of England. He had big ideas and plans for his business and his attitude was superb. He had a very good reputation in his local area and many of the people who had worked with him, for example who he had helped move house were likely to be repeat customers in the future. His company offered people mortgage advice and helped to arrange these mortgages for them via a third party. The advice was sound and the mortgage products were not only good but in most cases were appropriate and best advice for the client. How many times have we heard in the press about the miss-selling of insurance products such as pensions and mortgages?

I asked this man who I also consider a friend, if he was able to offer these clients other forms of insurance such as car insurance, life assurance and travel insurance, via this third party. He stated that he could but that there simply was not enough time in the day and that he wanted to concentrate on one area, the mortgages. This I suppose is fair enough but I just felt that some of these clients would have been more than happy to have most if not all of their insurance type business with the same company. He could have employed an extra financial advisor in each office to deal with what I think would have been a big increase in sales.

This is what is called cross matching I believe. Many people nowadays love to have their, gas, electric and phone charges on the same bill etc.

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