Getting sales during the Holiday Season this year will be a
challenge for many businesses. The usually free-spending
holiday shoppers are likely to be more careful about what
they buy and how much they spend. And business buyers will
be more reluctant than usual to make financial commitments
during the Holidays.

What can you do to get the attention of your prospective
customers and clients? And how can you get them to buy from
you during this Holiday Season?

..GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE

Few businesses use Special Offers during the Holidays. You
can attract attention and increase your sales during the
Holiday Season by promoting Special Offers.

Make your Special Offer as attractive as you can afford. The
greater its value to customers the more sales it will
generate.

Here are 5 different offers you can use for almost any
product or service.

1. SPECIAL HOLIDAY DISCOUNT: People don't expect discounts
during the Holidays. Surprise them with an unexpected
Holiday Discount Offer. It gets attention -- and motivates
many prospects to buy.

2. SPECIAL COMBINATION PRICE: Combine several products or
services for a price that's lower than the total cost of
buying each item separately.

A combination offer increases the number of orders you get
and the size of your average sale. It increases the number
of sales by generating orders from prospects who were only
"shopping around". It increases the size of your average
sale by motivating buyers to spend additional money to get
the "good deal" of your Special Combination Package.

3. FREE BONUS: Offer to include a free bonus with each
purchase. It doesn't have to cost you very much so long as
it has high perceived value to your customer.

For example, I recently visited a web site offering special
interest travel books. They offered a map of any country as
a free bonus with each order. I'm sure the map cost the site
owner much less than its perceived value to the customer.


4. FREE FAST DELIVERY: People want to receive something
immediately after buying it ...especially during the
Holidays. You can motivate them to buy by offering free fast
delivery. For example, a company selling personalized desk
accessories offers free overnight shipping during the
Holidays.

5. BILL ME LATER or BILL MY CREDIT CARD LATER option: This
offer generates many sales you normally wouldn't get during
the Holiday Season. It removes the customer's concern about
spending too much money right now.

TIP: Always include a deadline for your offer. Prospects are
more likely to take immediate action when faced with the
risk of missing your offer.

ADVERTISE YOUR SPECIAL HOLIDAY OFFER

Your Holiday Offer is short-lived. So use advertising
methods that produce fast results. For example, send a brief
email or postcard announcement to your customer or prospect
list. Place online and off line ads that will run
immediately after you place them.

TIP FOR INTERNET MARKETERS: Announce your Special Holiday
Offer prominently near the top of your home page. Something
as simple as the words, Special Holiday DiscountBusiness Management Articles, will grab
your visitor's attention and draw them into your web site.

Everybody wants to get a "special deal". Most people don't
expect to find one during the Holiday Season. Surprise them
with a Special Holiday Offer. It will motivate many hesitant
prospects to buy.


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ABOUT THE AUTHOR

Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
mailto:[email protected]?subject=Postcards
Phone: (702) 658-1707 (After 10 AM Pacific time)