If you are a loan officer or mortgage broker, you may be on the market for live transfer leads mortgages.

This particular type of lead is not such a bad choice when you are determining what type of lead you want to work with.

The live transfer lead works like this.

You sign up for an account with a live transfer lead mortgages company. You determine what type of lead you would like transferred your way. Such as the type, purchase or refinance. The state, the credit rating, the ltv, etc.

The lead provider will make contact with the prospect for you and transfer the prospect to your direct line at your office.

This is a very good deal, but as always, there may be some unforseen challenges you will have to deal with.

Suppose you step away from your office for a few minutes, and that live transfer you just paid for ends up in your voice mailbox.

Remember, once the lead provider makes the transfer, they are out of the picture.

Suppose you work in a large mortgage office and the transfer is retrieved by your secretary or operator. Or lets say the call is taken by another loan officer in your office. If this happens, than that live transfer will have to be transferred again.

We all know how annoying it is to be transferred, not only once, but now twice. Your customer probably won't sit so well with this.

This is not to say that live transfer leads mortgages are not good. Just make sure you know what the lead provider's policy is, if your transfer ends up not being live.

You may also want to consider purchasing real time leads. Real time leads are delivered to you by way of e-mail according to a filter you have previously set up specific to the type of lead you are looking for.

You can receive your lead literally seconds after the potential customer hits the submit button on the on-line form, cutting out the middle man all together.

To sum it all up, if it is quality that you are looking for, live transfer leads, and real time mortgage leads are the way to go.

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About the Author

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.