Neal Lemlein is a consultant, business owner and one of the most dynamic entertainment executives of the 20 th and 21 st century. His extraordinary career includes involvement in over 100 film marketing campaigns including Star Wars, Aliens, Hunt for Red October and My Best Friends Wedding. Since 1989 Neal has been a voting member of the Academy of Motion Picture Arts and Sciences (The Oscar's). Additionally, Neal has served as an executive at some of the most powerful media outlets in the world including FOX, CBS and Universal Studios.
After obtaining a Masters Degree in International Relations from NYU, Neal was accepted to the prestigious Strategic Planning Program at Young & Rubicam, a leader among Madison Avenue communication firms. This led to him discovering a new passion for marketing, advertising, strategic planning and account management. Always known for pursuing his dreams vigorously in his hometown, Neal began to visualize success in the entertainment industry and accepted a position on the west coast. In Los Angeles Neal was recruited to work with CBS to develop new client revenue for the network. His media and marketing work in entertainment circles created a buzz in the media industry and he was hired by Twentieth Century Fox as Vice President of Marketing and Media Services.
At Fox Neal was highly successful in market analysis and innovation, which contributed to several film campaign successes. Neal thrived on the challenging and intense pressures having to do with defending his recommendations to top Fox management. After a successful extent at Fox, Neal was recruited to help turnaround the Los Angeles office of one of the largest advertising agencies in the world, D'arcy Masius Benton & Bowles. Neal was challenged to develop revenue generating entertainment division without a staff or budget. Neal embraced the challenge and excelled exceeding revenue of 100 million in billings within twelve months and earning D'arcy Masius Benton & Bowles Agency of the year award. After one full year Neal built a team of over 30 marketing professionals, winning the division over 100 million dollar in business revenue.
In 1994, MCA Universal extended an offer to him to join the Universal Studios Hollywood as Executive Vice-President of Marketing. He was responsible for developing and implementing an over 40 million dollar marketing plan, stabilizing business although competitively disadvantaged, and managing 72 employees in six departments (sales, advertising, publicity, promotion, corporate sponsorship, and television development). One of Neal's key challenges was turning around a demoralized workforce in order to achieve marketing success for the company. The experience here for Neal differed from the rest of his career as the keys to success not only included strong strategic planning but a strong focus on employee buy-in. After overcoming a series of rigorous challenges the market share stabilized and grew.
In 1997 Neal sought his long-time dream of business ownership by forming a consultancy group, Weitzner & Lemlein Associates, he served as Executive Vice-President, responsible for its business development and all project management. One key assignment, Columbia Picture's, "My Best Friend's Wedding", was especially critical for the new business. In depth analysis of marketing positioning, advertising materials, distribution planning and a $13 million media plan led to a complete last minute campaign change. Evaluations were conducted, well received and rapidly incorporated on the run. The results were such that the film introduction was a major success for the studio, becoming one of the top grossing films of the year.
Currently Neal continues to enjoy success in his own business handling projects for several clients in the film, television and advertising categories. At this point in his career, Neal has a passion for marketing challenges, dynamic product introductions and as a pioneer in media marketing. His thirst for innovative ways of motivating and compelling audiences remains unquenchable.
NEAL LEMLEIN's LECTURE TITLES
The state of media marketing in 2005 Strategic Campaign Planning An Insider Look At the Entertainment Industry Business Dynamics in Mass Communication How to approach Marketing as a career Making Genuine Impact on your first job Branding: Reality or Myth?
http://www.4thdimensionmanagement.com/speakers.php?page=lemlein&showCat=5|#bio
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