A recent newspaper article from a national recruitment agency advised sales and marketing professionals, " if you are good at what you do, consider a career move."

You see the article spoke about the lack of sales training now being provided by employers with the theme being ' provide quality sales training to your team or watch them walk away ' and maybe take your clients with them!

Now imagine that...

Imagine the impact on your business, your customer relationships and your team if your best sales person does just that... makes a career move.

You see what has 'good' people make a move is that they generally feel that they have progressed as far as they can within their present organisation. In other words they have learnt as much as they can; they have reached an income ceiling and the only way they can move on is to move out.

And worse still is that after they have gone you are still left with your underperforming sales team members!

So what can you do?

The answer is simple... sales training, sales training and even more sales training!

Think about it...

If there is a national shortage of high quality sales and marketing professionals, then there is ample opportunity for an unhappy sales person to find a new home with his or her (read YOUR) customer relationships!

Then the only way to keep your sales team to together in these times it to continually provide high quality sales training which will keep them advancing in their career!

You know the sort of sales training that has the good get even better. That way these top producers will want to stick around. They will see how they can progress their career by sticking with you... growing with you!

And what is amazing is as their sales skill base increases as a result of your sales training programs they will produce even more!

You see there is no greater investment you can make in your business then in the training and development of your team. A small investment of your time energy and money to tailor a structured sales training program could have your team producing double or even more in terms of your initial investment in the programs.

Your sales training program is really your secret weapon to keeping your best people. And it's a way to help your underperformers build their sales skills to emulate the top performers too!

Good hunting!

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About the Author

George Manolis, a leader in the sales training and marketing industry founded Synergy For Success.

Synergy For Success provides Sales Force Recruitment as well as sales training and the Business Improvement Program.