If you are a loan officer or mortgage broker looking to purchase mortgage leads by way of the internet, you should seriously take sub prime internet leads into consideration.

It is sad to say, but people with poor credit do not have the luxury of walking into their local bank and obtaining a mortgage. As we all know, banks primarily deal with customers who have perfect credit. And if the customer is fortunate enough, they will be referred to an outside company where sub prime loans are originated.

Because sub prime customers can not depend on their local financial institutions for mortgages, they will turn to the internet in search of a loan officer such as yourself who works with wholesale lenders in the hope of getting a mortgage or their current home refinanced.

If you are not already working with sub prime customers, you should look into doing so and align yourself with the wholesale lenders who work with poor credit and get to know their products well.

As far as the lead companies you decide to invest with are concerned, look for the ones that obtain and sell their leads in real time. With this type of lead you will be dealing with customers who are anxiously awaiting your phone call.

Steer clear of the lead companies that sell dated or recycled leads. I'm sure you are familiar with the frustration of being hung up on, or being told by the customer that they already closed on their deal.

When looking for real time lead companies, be sure to do your research. Call and ask to speak with someone in the customer service department. And remember, if the service and information are not to your liking, than move on because you can guarantee that the leads will not be to your liking either.

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About the Author

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.