within the hip-hop community and abroad, Jeff Johnson is a force and voice for a generation. An architect for social change, Johnson is one of today's most gifted leaders in both the political and entertainment arenas.
Johnson's role as a political activist have spanned from work as Senior Advisor for Media and Youth Outreach for People for the American Way, to operating as the National Youth Director for the NAACP.
In every role of his political leadership, Johnson has been critical in representing and articulating the views of young people and galvanizing voters to the polls. Johnson's powerful reputation as a political organizer caused hip-hop mogul Russell Simmons to take notice, inspiring Simmons to appoint Johnson as Vice-President for the Hip-Hop Summit Action Network.
In 2004- upon recognizing his socio-political influence and media adeptness- network executives at BET offered Johnson a unique opportunity to present his views to the hip-hop generation nationally through a consistent media vehicle. Thus Rap City's Cousin Jeff was born.
Shortly thereafter, Johnson began producing his own show, the Cousin Jeff Chronicles. The chronicles is a show addressing issues relevant to young people in urban America. It provides a newer venue for engaging youth in current affairs and issues in a way not seen since BET's highly successful and groundbreaking forum Teen Summit.
Recently, Johnson became an International Correspondent for BET and was the only American reporter to receive an exclusive interview with the continent of Africa's first female head of state, Ellen Johnson-Sirleaf in Liberia.
Johnson has successfully brought together a lifetime of grassroots activism to international media vehicles. His commitment to fostering broad-based communication about issues related to race, politics, popular culture and socio-economics on a national and international level have led to hundreds of speaking requests as he travels the nation addressing large crowds speaking truth to power.
Of special interest to Johnson is reconnecting civil rights leaders and the hip-hop generation for intergenerational dialogue, the subject of his first book, "Bastard Child or Prodigal Son," which is due out in early 2007.
As a voice for social change, Johnson is passionate about his work. "The time is now!" he says. "Once individuals are armed with the political information needed to foster change within their communities, it will allow them to foster change within."
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