Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. No one wants to do work! When it comes to getting your site highly ranked on Google, Yahoo, MSN, or other search engines the only way to do it fast and effectively is to put a little time and effort into your cause. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.

It seems that in the recent commotion about link popularity and linking in general, the art of reciprocal linking has really taken off. Reciprocal linking is an agreement between two websites to exchange links with each other, in order to boost ranking throughout any search engine. However, recently, Google and Yahoo have been hinting at diminishing returns for these reciprocal links, as they don't happen often in a real setting, and as such have been considered artificial. It seems instead that Google is placing much, much higher value on one way page links. This is probably a good time to considering paying for a real link exchange.

As far as free linking goes, three way links are becoming popular. You link to one site, that site links to a second site, and that second site links to you. However, this is MUCH harder to automate and trying to set up with quality, content similar sites can be a royal pain.

So what's next in the new SEO world?

Jeffrey Abbott is a respected author and editor of eMoneyReport.com

Visit the site at http://www.emoneyreport.com and read reviews on programs that help you to make money from your own home. eMoneyReport offers a simple and easy format to find articles relating to all types of online business and website promotion.