* Use text links, avoid image links.
* Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
* Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.
* In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: < a href =" link-exchange.html " title =" Link Exchange Tips, No Tricks ">Link Exchange< /a >
* Avoid repetition of keywords, repetition will lead to low rankings.
* Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)
* Never, exchange links with unrelated websites/pages.
* Always ensure that the website that you are exchanging links with, is well optimized and has a good content.
* Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.
* Give your link exchange works few hours every day, to ensure that you get limited but quality links.
* Mainly for new websites, avoid exchanging bundles of links in quick sessions.
* Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.
* Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)
* Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.
* Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.
* Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.
* Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.
* Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.
* Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get.
* Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.
* Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.
* Exchanging links with old website is excellent.
* Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.
* While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.
* Personal verification of the linking partner's website is recommended.
* Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.
A link back to the author's article page Link Exchange Tips, No Tricks is compulsory, in case of publication of this article in featured article websites or others. Example of author's search engine optimization and link building work can be found at The Indian Handicrafts.
