SEO Software - What Works BestSEO software is software that helps get your website better search engine positioning. Some search engine optimization software works by optimizing on-page factors, such as meta-tag information, internal linking structure, and proper use of Title and H1 tags.
Other SEO tools help get your site ranked higher by building one-way inbound links with proper anchor text. Both factors play a roll in getting top ranking, but which is more important?
The answer requires an understanding of how the search engines like Google determine which sites should rank highest in their search engine results pages (SERPs) and how SEO software is used to get higher ranking.
Google leads the industry in traffic for search queries. Why is Google number 1, and why should you focus on doing the things that Google likes in getting higher SERP ranking?
Simple. Because eventually what Google is doing now will become what the other search engines do later. Just look at the new Yahoo Search Marketing platform and how closely it matches Google's Adwords program to see how Yahoo is trying to play catch-up.
Google has an army of PhD's working around the clock to stay number 1 in the search engine business. They stay number 1 by providing the most relevant search results.
When someone searches for a keyword or keyword phrase in Google, 'baby clothes' for example, the top ranked site that Google displays should be the site most relevant to that search phrase. If Google gives people what they want, then the person needing to find something on the internet will keep coming back.
This is Google's goal in determining site rank. And search engine optimization software can help.
Google employs something akin to Artificial Intelligence to make these decisions instead of looking at each site manually.
A few years ago, Google bought a company that had a patent on what is known as 'Latent Symantic Indexing' - a fancy way of saying 'there is more than one way to say something about a subject'.
For example, 'baby clothes' might also be referred to as 'baby clothing', 'clothes for babies', 'toddler clothes', 'baby apparel', and several other synonyms.
A website that is an expert or authority on the subject of 'baby clothes' would employ these other terms on its site pages and this is one of the factors that Google uses to figure out if a website should rank highly.
Don't believe me? Try searching Google for any keyword with a tilde symbol in front of the keyword (that's the little squiggly line to the left of the '1' key on your keyboard). All of the search engine proven synonyms for a given keyword will appear in bold on the search result listings.
There used to be a time when just putting the words 'baby clothes' several hundred times on your page would trick the search engines into ranking your site highly. Not anymore. Google uses this co-occurrence of multiple phrases with similar meanings on the page to determine if your site is an authority on the subject you are trying to rank for.
Another factor Google looks at is the way pages on your site link together. If your site is a plate of spaghetti in terms of how pages link, Google discounts your site for lack of being organized, which translates to being less relevant.
Why should page linking affect this? Because part of what makes a site relevant is what some call 'Theme Density'. Simply put, if you have a site about 'baby clothes', then you shouldn't have pages about 'cell phones' and 'blueray dvd players'. And if you do, Google determines that you are not very tightly 'themed' around the term 'baby clothes'.
In addition, there are many subcategories of baby clothes that an authority site should discuss. For example, 'infant baby clothes', 'toddler baby clothes', 'pregnancy baby clothes', and maybe even 'baby accessories'.
By organizing pages in your site around these sub-themes, also called Silos (or mini-sites), and keeping pages within each Silo tightly themed for each subcategory, then your site looks like it knows what it is talking about. Search engine software and search engine tools should do this for you.
Traditional SEO teaches that having lots of inbound links, especially links with the main keyword in the anchor text, is the most important factor in getting high site ranking. For example, if another site links to your site with the link text 'baby clothes' instead of 'cell phones', then Google uses this inbound link with to boost your rankings.
Yes, this is still true. But not all SEO software is not equal.
Given two sites with equal numbers of inbound links, the site that has well-structured internal linking, tight theme relevance across pages, tightly focused silos, and synonyms for a keyword in the page content will outperform a site that does not.
And it gets even better! The evidence is mounting that proper Silo structure, theme relevance and page linking will actually TRUMP inbound links. Don't believe me? Check out the free PDF report with documented case studies proving the above at this site:
http://www.themematic.com/themasterplanprimer.pdf.
SEO software that optimizes your site for on-page factors is the first step in getting top search engine ranking. And if your site follows the above Silo Structure and Theme Density principals, then increasing ranking with off-page factors like one-way inbound links becomes exponentially easier.
Get your website ranked Number 1 in the search engines by using SEO software that optimizes all on-page factors. Download a FREE DEMO now at:
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