Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion.

TitleAdd title here

The title of an HTML page helps users keep track of what they're viewing as they browse, and it also identifies the page in history and bookmark lists. If you don't title a page, the page will appear in the browser window, bookmark lists, and history lists as Untitled Document.

Search engines also read as a user and identifies the page from its title. Therefore, keywords in title help in getting good ranking in search engines. Title must not contain more than 80 words. It must be limited to 10-15 words with company name, product name and four words brief.

KeywordsMany search-engine robots read the contents of the Keywords META tag and use the information to index your pages in their databases. Some search engines put a limit on the number of keywords or characters they will index, and some ignore all keywords if you go beyond the limit. For this reason it's a good idea to limit your keywords to a few well-chosen words.

It is recommended to limit keywords to 255 characters, all followed by a comma with no space after the comma. Put most important keywords first with different variations like capitalized and lowercase.

DescriptionMany search-engine robots read the contents of the Description META tag. Some use the information to index your pages in their databases, and some also display the information below the link to your page in the search results instead of the first few lines of your document. Some search engines put a limit on the number of characters they will index, so it's a good idea to limit your description to 500-700 characters.

Heading
Heading tag goes from < H1 > to < H6 >. The font size decreases with the number in the heading tag i.e. < H1 > is larger than < H3 >. Search engines score keywords and text found in heading tags better than other text on the pages. It is very similar as when we read a book we get an idea of the section from its heading.

Alt Tag
Alt Tag specifies alternative text that appears in place of the image for text-only browsers or for browsers that have been set to download images manually. For visually impaired users who use speech synthesizers with text-only browsers, the text is spoken out loud. This text also appears when the pointer is over the image.

The < ALT > tag can be filled with keywords and some search engines will read and assign points to keywords contained in this tag.

Page size
Keep the page size as smaller as possible. Make it under 15k.

Frame
Frames provide a good option to designers to keep certain information visible, while other views are scrolled or replaced. But frame creates problems with search engines, bookmarks, emailing links and so on, because every page corresponds to a single URL. Therefore it is recommended to avoid use of Frames.

File Name
Try for add keywords in file name. The file name should not be too long. Try to limit file name to 26 characters and total URL to 80-90 characters.

In the next article I will discuss about the various search engine, directories and other techniques of free website promotion.

Pushkar Pathak is Operation Head of Excel Solutions (http://www.excelsolutions.biz). Excel Solutions is providing free website maintenance right now.