London, UK – 15th September, 2008: Ad-funded mobile games outfit www.123play.com today announced a partnership with one of the world's leading independent publishers, Dennis Publishing, to give readers the means to download free mobile games directly to their phones. The deal includes the following websites in the agreement: www.computershopper.co.uk, www.custompc.co.uk and new sites like www.denofgeek.com and www.knowyourmobile.com will include instructions of how to download free games from 123play.com’s packed portfolio.

123play.com offers a range of top-quality mobile games which include adverts from major brands like eBay, Britvic, O2 and The Sun. The games are totally free to download, letting consumers try something new without getting a pain in the pocket. Today’s deal with Dennis Publishing follows on from the recent partnership with UK website Pocketgamer.co.uk., which has already let tens of thousands of consumers get their hands on top quality ad-funded games.

All the games are top quality favourites. With backing from well known publishers such as THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, Vivendi Games Mobile, PlayerX, Indiagames and Progressive Media, gamers of all ages and interests can find something that’s right for them. Consumers can get games via the web from www.123play.com, or directly on their mobile from m.123play.com. Whatever site they go to, it takes just a few seconds to download any of the 50+ games on offer.

“The thousands of online fans of Dennis Publishing’s websites are the perfect audience for 123play’s brand of ad-funded games – cool, brand-savvy and with a keen eye for a great deal,” said Markus Ramark, CEO of 123play.com. “Who doesn’t like to get something for free – especially when it’s a quality game from one of the industries’ best publishers?”

“At Dennis Publishing we strive to give our audience the best experience possible across every platform. Mobile games are hugely popular and thanks to 123play.com we can now add a large portfolio of high quality free mobile games to our offering,” said Andrew Nicholls, Partnerships and Mobile manager at Dennis Publishing. 

So how does it actually work?  When you launch a 123play.com game on your mobile, you’ll see three short adverts before the game.  If you want to visit the advertiser’s website on your phone, simply click to go there; if you don’t, just say no and the game will start.  Simple as that.  When you’re finished playing, you’ll see some more ads.

If this all sounds like a good deal, head to a Dennis Publishing website and follow the quick and easy download instructions. You’ll be playing in just a few minutes!