Clickatell Nominated for Best Technology Innovation & Best Information Service; Developers Can Text-Enable Any Application Using Clickatell Gateway

CTIA, San Francisco, CA, Moscone Center, September 10, 2008 – Clickatell, leading global provider of mobile messaging services, today announced its nomination in two categories of the 2008 Mobile Search Awards.

In the “Best Information Service” category, Mobile Search identified the successful deployment of Clickatell SMS within the UK’s National Health Service (NHS) as a vital example of enhancing customer service with convenient, essential communications.

In the “Best Technology Innovation” category, Clickatell’s world-leading SMS Gateway has been nominated for its ease of use, extensive reach and quick implementation to text-enable applications. Enterprises wanting to mobilize customer call centers, banking services, social networks and a myriad of other services can easily get started through Clickatell’s self-help web interface. For more information, visit http://www.clickatell.com/products/sms_gateway.php

Pieter de Villiers, CEO of Clickatell commented on the recognition, “Mobile developers are the real hero’s when it comes to advancing innovative offerings to financial institutions, enterprises and consumers. The Clickatell Gateway is the platform of choice among leading developers who seek rapid and easy integration of SMS-enabled services into their applications, projects and efforts at innovation.”

In partnership with Clickatell and 123 Consultants, NHS provides a creative mobile healthcare information and alert system which sends critical healthcare information -- including facts, reminders, support -- directly to millions of patient cell phones via SMS. Now, NHS patients can improve their health outcomes by receiving vital, timely health-related information, anywhere, anytime.

“We know that prevention is better than cure, and real time SMS distribution is a perfect way to give patients the information they need to better manage their health and wellness. Text messaging is quick, private and easier to access while on the go than email or even voicemail. It doesn't require special software or a time-consuming download,” commented Villiers. “We appreciate this international nomination as well as the added spotlight on text messaging as the perfect way to provide necessary information to people when they need it.”

The Mobile Search Conference and Awards Presentation Ceremony Gala Dinner will be held on September 16, 2008 at the prestigious Hilton Olympia Hotel, located in London’s stylish Kensington High Street. The Conference will detail the key benefits that mobile search will bring to each element of the wireless value chain and analyze the industry’s newest content and application developments. For more information, please visit http://www.visiongain.com/Conference.aspx?cid=106