Gigafone delivers a unique proposition to the Mobile Marketing Association

Dateline: Budapest, Oct 7th 2008.

Gigafone, the world's only generator of full screen mobile advertising with each incoming call and SMS, today announced that it has joined the Mobile Marketing Association (MMA). The Gigafone proposition; targeted, non-interrupt, full-screen content with each incoming call and sms, brings a new screen to the repertoire of mobile marketing.

The MMA is the premier global non-profit trade association leading the growth of mobile marketing worldwide. With over 700 members, the MMA community brings together operators, advertisers, creative agencies and device manufacturers, all of whom are potential partners in the Gigafone proposition. Gigafone's membership coincides with the MMA's European Chapter congress in Budapest 7th & 8th October. 

The Gigafone screen is a unique marketing solution that helps operators secure new revenue streams, publishing houses distribute relevant content and advertising agencies perfect their creative skills for mobile, all in a targeted and non-interrupt environment. Following operational trials in Russia, Gigafone's solution is being integrated into operator product ranges in several APAC and EMEA markets.

Russell Buckley, the Global Chair of the Mobile Marketing Association commented, “As the use of mobile grows dramatically, so does the potential for mobile marketing and advertising. We're delighted to welcome Gigafone to the MMA and that they have adopted our industry-leading best practice guidelines that we have developed to safeguard consumers.”

Gigafone President and founder Gregory Khaldey added "To navigate today’s competitive and complex mobile marketing eco system, advertisers and operators need a simple and effective mobile advertising solution. We developed a proposition with a clear premise: What do you want the phone to do when it rings?

“Text messages and voice calls are two services that almost everyone uses and understands. We looked to leverage this with a unique full screen offering to deliver highly targeted mobile advertising campaigns to engage phone users and reach out to our creative partners with our integrated management platform.”

With an experienced team on board and operational experience already acquired, Gigafone is now recognised by partners as adding value throughout the mobile marketing value chain, offering personalisation potential to users, revenue generation to operators and a creative platform for advertisers and agencies.