UK-based ISP doubles business Internet speeds and reduces support costs.

MUNICH, Germany, April 17, 2012 - Actelis®, The Broadband Acceleration Company™, today announced at Light Reading’s Ethernet Expo Europe (Stand #10) that Pulsant (formerly Lumison) has selected to deploy the company’s Carrier Ethernet broadband solution. The move enables the UK-based ISP to offer its customers significantly faster broadband services without the need to invest in new fiber build-outs. Actelis’ solution provides Pulsant and its customers with a fiber-like experience over the existing copper network. Pulsant’s migration to an Ethernet-based broadband solution, which can deliver the increased bandwidth that its SME (small to medium-sized enterprise) customers are demanding, is a cost-effective way to retain existing customers and win new business. Alternatives such as fiber are too expensive and other legacy services are too slow and unreliable.

“Installing Actelis’ EFM (Ethernet in the first mile) products allowed Pulsant to reverse the attrition that we started to see on the legacy service,” said Richard Morrell, technical director at Pulsant. “Rather than discounting the slower legacy services and competing on price, we were able to grow our business by delivering greater value to our customers by doubling the bandwidth and increasing service reliability.”

More than 75% of Pulsant’s customer base has migrated to the 5Mbps service, and the ISP is now offering a 10Mbps service for customers demanding additional bandwidth, according to Morrell.

“Because Actelis’ EFM technology is more cost effective than fiber, we do not have customers moving to other service providers. If we lose a customer, it’s because they’ve moved out of our area,” commented Morrell.

Pulsant selected Actelis for its unmatched EFM performance and also for the company’s element management system, MetaASSIST™ EMS. Pulsant relies on the remote diagnostics and trouble-shooting capabilities afforded by MetaASSIST™ EMS to help keep operating expense low. Providing Pulsant the ability to monitor and manage its SLAs (service level agreements) and reduce costs and workload on the Pulsant support center was a key differentiator for Actelis. Pulsant now estimates that it has halved the time that it used to spend on service and support of the previous broadband service.

“Since all diagnostics can be carried out quickly and remotely, this greatly reduces the need to send out an engineer to the exchange or to a customer site,” explained Morrell. “This greatly reduces the time taken to resolve the issue and, subsequently, benefits customers by restoring services faster and decreasing disruptions caused by site visits.”

“With our products’ high-bandwidth capabilities and unmatched reliability, Actelis’ Carrier Ethernet broadband solutions are a perfect fit for the mid-size market,” said Joe Manuele, executive vice president of worldwide sales and customer support. “Most companies in the SME market require 5Mpbs to 10Mbps of bandwidth. Actelis products allow ISPs like Pulsant to deliver the right mix of broadband services at highly competitive prices, suiting the needs of the mid-market much better than fiber or legacy services.”