AlpNames now has more than 1 million domain names under management and becomes the second largest new gTLD registrar on the planet.

Monday 18th January 2016, Gibraltar: According to ntldstats.com, AlpNames (a leading domain name registrar with a special focus on new style domain extensions) has just overtaken GoDaddy in terms of the number of new gTLD domain names under management.

“GoDaddy is by far the world’s largest and most well-known domain registrar,” said Damon Barnard, Chief Operations Officer at AlpNames. “As a relative newcomer in the domain name industry, we are over the moon that our strategy of focusing on new domain endings has enabled us to overhaul GoDaddy so rapidly in what is now becoming a highly lucrative market sector.”

With over 1 million new gTLD domain names under management, AlpNames has leapfrogged GoDaddy to become the world’s second largest new gTLD registrar. Since its inception in 2013, AlpNames has specialised in providing new-style domain endings to a global market. In 2015, due to customer demand, it opened ‘AlpNames Premium’ an online webstore which markets highly sought after domain names.

“With registration rates going through the roof and with the increasing demand for valuable premium names driving up intrinsic value of all new-style domain names, AlpNames is continuing to execute on its original strategy” continued Barnard. “Simply by providing the web-addresses that people want at competitive prices, AlpNames has already cornered nearly 10% of the global market and we continue pursuing our goal to become the number one new gTLD registrar. Our registration rates are increasing and the revenue contribution that we are seeing from premium names is significant.”

In 2012 ICANN, the body that regulates internet domain names, liberalized the domain name industry to facilitate competition, innovation and consumer choice, allowing the introduction of web addresses that can end in almost any series of letters such as .win, .party or .club. Since the launch of this programme in 2013, over 11.5 million new-style domain names have been registered in over 880 brand new domain extensions.

“Passing the magic million is a phenomenal milestone for Alpnames,” concluded Barnard. “The cherry on the top of the cake for us is that we have overtaken a most well-respected industry giant in doing so.”