Core Facts
ANT will today showcase its new Managed Service concept at IBC. The move follows the recent announcement of ANT Galio HbbTV Platform, the go-to-market solution providing full support for HbbTV services.

How does it work?
Activated from a single button press on the remote control or via an on-screen menu, the Managed Service can be presented as a portal, integrated service guide or widget and gives consumers access to a selection of innovative services in addition to standard TV programming.

What's available?
News, information and entertainment services such as VoD (video on demand), internet radio stations and daily news sites.

Where can you see it?
Visitors to the IBC show will be able to see the first implementation of this at the EBU (European Broadcasting Union) village, stand number 10.D21.

Background on HbbTV
HbbTV is led by a cross industry consortium consisting of broadcasters, satellite operators, software providers and hardware manufacturers. HbbtTV gives broadcasters an open platform to deliver value added on-demand services.

HbbTV was officially launched at the IFA show in Berlin last week and is based on elements of existing standards and web technologies including OIPF (Open IPTV Forum), CEA, DVB and W3C. Further information can be found on the HbbTV website, www.hbbtv.org.

Quotes
Richard Baker, EVP of Sales and Marketing at ANT, said: "An increasing amount of multimedia content is being targeted at the TV. However, in the past it has often been presented in a disorganised and non-TV centric manner.  Given that consumers have access to a vast array of content via a number of different devices, it's vital that the digital TV market steps up to meet this new challenge. We've done this with the showcase of the Managed Service, giving consumers access to a world of content through one screen and one remote control. We're excited to be working with device manufacturers, ANT Academy partners and service providers to introduce consumer services that haven't been available via the TV before."

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