Web-based service provides a helping hand for developers and their apps to better engage with key media, reviewers and bloggers

London, UK - 18 July 2012 – A new web-based discovery, marketing and promotion service aims to help developers promote and market new mobile apps by enabling better, easier engagement with leading journalists, reviewers and other key influencers. appromoter is a new online service that connects developers and their apps with influential media who cover the fast-moving mobile app sector.

For developers, appromoter is a cost-effective solution for marketing and promoting their new mobile app, where they can create a one-page microsite containing essential media assets for sharing with the press.

For journalists, appromoter acts as an online press resource. Media who register to use the site get access to all media assets and information for the latest app releases – including promo codes, app description, press release, screenshots, video trailers, and media pack.

appromoter is the brainchild of a group of seasoned PR and marketing experts and games and mobile industry veterans, who saw an opportunity in the market to solve the so-called mobile app “discoverability” problem. appromoter co-founders Ed Vause, Jacki Vause, John Ozimek and James Kaye noticed that many app developers, especially smaller, independent companies, are too often unable to commit time, budget and resources to properly market their apps.

In addition, in their discussions with contacts in the media, the appromoter team found that journalists who cover mobile apps are inundated on a daily basis by a deluge of emails from developers asking them to review their products – but who don’t then provide the necessary assets and app store links that make it easy for the journalist to oblige.

“The idea behind appromoter is very simple,” said co-founder and Managing Director Ed Vause. “A developer uses appromoter to give their app exposure, and visibility to the important and influential people who they need to know about them and their app. At a time when 500 new apps on average are launching worldwide each day, appromoter is about helping developers and the media cut through the noise and solve the app discovery problem in a smart, no-nonsense way.”

In addition to providing an online press office resource, the appromoter team can also act as an outsourced marketing and PR department for those developers that don’t have these resources in-house.

Journalists and app review bloggers have already used appromoter in its beta format. According to Vause, their feedback has helped to define what content, functions and resources to include on appromoter.

“For example, one important feature on the site is an automated system that processes and responds to requests for app promo codes that allow a journalist to test an app free-of-charge, under embargo and ahead of its official launch,” explained Vause. “We’ve also built a smart filter system into appromoter, so that press can not only easily search the site, but also register to receive information on the latest apps being added, according to precisely what type and genre of app they are most interested in – whether they’re after games, lifestyle or travel apps: or iOS versus Android.”