Artesian Solutions, a provider of web-based market intelligence and surveillance software, has appointed Alex Cable as VP of Sales. Cable, a veteran in the field of competitive intelligence and analytics, has a 20 plus year history in building and driving sales organisations in the software sector. Her main responsibilities at Artesian will be to ensure a better use of sales intelligence to create further sales lead generation and to manage and maintain current client relationships.

Cable’s experience also includes a series of leadership roles and start-ups, including Actuate Corporation, Cognos, Protek and Visual Numerics. Most recently Alex was responsible for building Beaconforce, a company which provides a full-range of business acceleration services in the area of software and technology business development.

Andrew Yates, CEO at Artesian, said:
“We are delighted Alex has joined Artesian. She brings the combination of successful Enterprise sales and experience of building low cost telephone and web based sales channels, which will be critical as we cost effectively scale our business in 2009 and beyond.”

Alex Cable, VP of Sales for Artesian said:
“It’s great to be joining Artesian at such an exciting time in the company’s development. The Internet is currently seeing a transformation in how information is being digested to the extent that the semantic web is changing the way in which businesses communicate. I am confident that my expertise and personal interest in how businesses can gain advantage through Web 2.0 technologies will be fully utilised to help Artesian reach its growth potential and enable our clients to achieve smart insight into the areas of business that will have a real impact on their organisations.”