Cambridge, UK and Las Vegas, US - April 16, 2009: AssetHouse, the digital proposition management experts and subsidiary of Amino, has formed a new collaboration with 180SQUARED, the market leader in Mediaroom software and integration services. The partnership is working to deliver an end-to-end solution that allows producers, network operators and content owners to use a truly revolutionary method to merge their diverse content and marketing requirements into Microsoft Mediaroom.

“The 180SQUARED Framework acts like the glue that connects multiple third party systems into Mediaroom,” said Amir Littman, a 180SQUARED Founder and Vice President of Business Development. “Our company has been solely focused on empowering both customers and third party developers to expand their interaction into Mediaroom by providing a robust and extensible backend development platform. We’re proud to be working with AssetHouse to bring new functionality to Mediaroom by providing truly amazing content integration. In a market where profit margins are thin, anything that you can do to help increase those margins can make a big difference.”

“With a scalable platform for merchandising content, AssetHouse manages the product life cycle of digital products across all channels and devices,” added Sandip Sarda, SVP Product Strategy and Business Development, AssetHouse. “Working with 180SQUARED we can eradicate the expense and time of building and maintaining bespoke integrations, and provide the ability to deliver compelling and profitable bundles and packages.”

180SQUARED allows Mediaroom customers to take full advantage of AssetHouse’s features, including enabling linear and on-demand content to co-exist in the Electronic Programme Guide.

Sarda further added, “We believe that the right delivery platform can make the difference between success and failure in the competitive on-demand entertainment marketplace.”

Visit AssetHouse on the Amino booth #C2054 at NAB 2009, Las Vegas Convention Center.