Consumer Electronics Manufacturers and Connected Device Subscribers to Benefit from Instant Activation, Faster Time to Market, Flexible Rate Plans

DALLAS, SUNNYVALE, CA., July 22, 2009 – AT&T* and Jasper Wireless announced today the commercial availability of a combined platform to connect and support a variety of emerging consumer electronic and business devices on AT&T’s nationwide wireless network. The companies’ multiyear agreement, announced in May, will enable the wireless connection of personal navigation, in-car navigation, e-readers, mobile Internet devices, gaming, healthcare, tracking, and other devices. Financial terms were not disclosed.

The platform—AT&T Control Center, powered by Jasper Wireless—will accelerate market entry for connected devices while offering unique features such as instant activation and flexible rate plans that benefit device manufacturers and end-user customers, including consumers, small businesses and enterprises.

Through a unique suite of applications and services, the AT&T Control Center offers automated management capabilities for device manufacturers, including:

Instant activation – simplifies provisioning and enhances the customer experience by automatically activating wireless service when the device is powered on for the first time.

Usage analytics – enables manufacturers and service providers to gain real-time insight into product performance on the AT&T network.

Performance assurance – utilises best practices to test devices and assure their performance before deployment.

Flexible business models – provides customised rate plans that address the needs of particular market segments.
   Design services – optimises devices for global deployment within a few weeks.
   Customer support – ensures service continuity with support from expert engineers.

“With the AT&T Control Center platform, we can offer consumer electronics and M2M device manufacturers and enterprise solution providers an experience they simply cannot receive from another provider,” said Glenn Lurie, president, Emerging Device and
Resale, AT&T Mobility and Consumer Markets. “We’re streamlining the process by offering a one-stop solution for network provisioning, device activation, customer support, billing options, performance audits and much more. Consumers and businesses will benefit from an unprecedented end-user experience – instant activation, flexible pricing options, and customised support.”

As more consumer electronics and M2M devices come to market with embedded connectivity, market success depends on finding the right business models to reach disparate demographics and population segments. Jasper Wireless has developed billing applications and services that support highly flexible business models, enabling manufacturers and now AT&T the ability to tailor them for specific user groups.

“The Control Center provides a single platform that allows manufacturers to quickly build their connected device businesses and then move seamlessly into new markets with localised service and billing options,” said Jahangir Mohammed, CEO, Jasper Wireless. “By combining the Jasper Wireless global service platform with AT&T’s industry-leading wireless network, we have created a complete connectivity solution that simplifies deployment and operations for manufacturers, while instantly delivering value-added features right to consumers’ devices.”

The partnership was led by AT&T’s Emerging Devices Organisation. This new organisation is a key component of AT&T’s business strategy to further grow its wireless penetration and develop new distribution models — and in association with AT&T Business Solutions it builds on AT&T’s industry-leading work over the past decade with enterprise customers to enable specialty devices to access its wireless network. AT&T expects many of the electronic devices that consumers and businesses use today will be enhanced with wireless connectivity. This will drive the emergence of new categories of devices and applications.
This connectivity will be made possible through AT&T’s expansive wireless network, offering the broadest global coverage of any U.S. provider. Built on the GSM family of technologies, the de facto wireless world standard, AT&T’s wireless network brings enormous economies of scale to electronic manufacturers who are eager for more cost effective and seamless alternatives for incorporating wireless technology in specialty devices.

For more information on the AT&T Control Center, powered by Jasper Wireless, please visit www.jasperwireless.com/att

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.