AT&T Rated No. 1 for Unaided Brand Recognition in Telemark’s Latest Survey of Multinational Corporations
LONDON, Sept. 25, 2007 — AT&T Inc. (NYSE:T) has announced that AT&T scored the highest percentage of responses for unaided brand awareness associated with global data Virtual Private Networks (VPN) in Telemark’s most recent Global Brand Appeal survey. A total of 660 data network managers located in 27 countries were asked the question: “When thinking about companies that provide international data VPN (such as IP VPN, VoIP, MPLS, Hosting, Frame Relay, ATM, etc.), which companies come to mind?” The highest percentage of respondents (25 percent) named AT&T in their answers.
“Unaided brand awareness means customers recognize the AT&T brand without a prompt list of company names,” said Janet Watkin, managing director of Telemark. “Awareness without prompting is an especially powerful measurement of brand authority. Consequently, the extent of AT&T’s success on a global scale is a formidable achievement.”
The report “Global Brand Appeal: Data VPN” measures brand awareness and the appeal of the competing global carrier brands to enterprise businesses.
“We recognise that our brand is one of our strongest assets and have worked hard to ensure that we meet our customer expectation,” commented Lloyd Salvage, AT&T vice president for Global Segment Marketing. “Our primary aim is to satisfy the global networking requirements of multi-national customers around the world and while we could expect to get a high awareness rating in the United States, this truly global study in 27 countries is a powerful testament to the value we deliver to our customers around the world every day.”
More than 15 companies are mentioned in Telemark’s report, with detailed analysis on the following: AT&T; BT; Cisco; Embratel; KDDI; NTT Com; Oracle (Siebel); Orange Business Services; PCCW; SingTel; TDC; Telefonica; Telia Sonera; Telmex; T-Systems; and Verizon Business.
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