easyCar.com, Fulham Football Club, Datamonitor and TM Group first to achieve CarbonNeutral® hosting accreditation through Attenda; The CarbonNeutral Company to provide carbon offset services

London – August 13, 2009 – Attenda Limited, the Always On Managed Services company, today announced that it has launched a CarbonNeutral® hosting programme, to enable clients to offset the carbon emissions of their infrastructure within the Attenda data centre.

Ark Workplace Risk, easyCar.com, Datamonitor, Fulham Football Club, iWantGreatCare.org, TM Group and White Stuff are the first clients to sign up to the programme. Working with The CarbonNeutral Company, a world-leading carbon offset and carbon management business, the Attenda CarbonNeutral® hosting programme provides a credible and robust solution for clients to measure and reduce the CO2 emissions produced by their infrastructure, hosted within the Attenda data centre environment, to net zero.

Attenda is the first UK Managed Services Provider to have achieved CarbonNeutral® office status and to provide a CarbonNeutral® hosting solution to its clients. The accreditations represent an important part of Attenda’s social responsibility charter, demonstrating a commitment not only to reduce its own CO2 emissions to net zero, but also to provide a comprehensive program for clients to proactively reduce their CO2 emissions.

Martin Smith, IT Director, easyCar.com comments, “Not only have Attenda embraced virtualisation to significantly reduce easyCar’s carbon footprint, they have also made it possible for us to offset our remaining carbon footprint with one of the world’s leading carbon management businesses.”

The innovative shared operations platform, Attenda M.O. and the Real Time Infrastructure virtualisation platform reduce the costs and increase efficiency for operating client infrastructures. Attenda’s CarbonNeutral® strategy supports the growing trend for FTSE 101+ companies and public organisations to understand the business value of  carbon responsibility.

Paul Albone, Commercial Director, TM Group comments, “Having partnered with Attenda over the last 8 years we have been able to deliver several industry firsts.  I find it reassuring that Attenda takes its social commitments as seriously as its technology ones and we welcome the opportunity to participate in this groundbreaking accreditation scheme.”

As Mark Fowle, CEO, Attenda explains, “We are expecting to see a large take up by our client base in the next 18 months, as they continue to evolve their own carbon neutral strategies.”

Fowle concludes, “The Attenda CarbonNeutral® hosting accreditation reflects our leadership position, and strongly complements our other industry accreditations which will become increasingly important in the future.” 

Neil Braun, CEO, The CarbonNeutral Company said, “I would like to congratulate Attenda in taking a leadership position for reducing CO2 emissions within the ICT sector. Not only has Attenda taken responsibility for its own emissions but now they are successfully encouraging managed service clients, such as Fulham Football Club, to reduce their emissions from their ICT. Attenda has created a powerful competitive differentiator by taking the lead in this area.”

Neil Bacon, founder, iWantGreatCare.org comments, “We are delighted that Attenda is now introducing a carbon reduction solution for its clients. As a business, we now have access to an operational platform that reduces carbon footprint, which is reinforced by accreditations from one of the world’s leading carbon offset and management companies. This solution clearly demonstrates Attenda’s leadership in the marketplace.“