Battling Click Fraud One Click at a Time - Jennifer LeClaire, News Factor

While Google and Yahoo are trying to curb pay-per-click fraud, some say their solutions are not enough. In the meantime, quality publishers are taking control in the war against click fraud by bringing inventory management in-house rather than syndicating ads to large ad networks. By providing a source of traffic and positive ROI, publishers are able to prove their value directly to online advertisers.

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