Best Western Europe, the European arm of the world's largest hotel brand has chosen the Communicator® enterprise email management platform from Communicator Corp (www.communicatorcorp.com) to provide a centralised email communications system that supports the individual needs of twelve countries.

Used in conjunction with Best Western Europe’s existing CRM system, Communicator® is used for all Best Western’s email-marketing activities including newsletters, targeted sales promotions and loyalty communications.

To maximise customer value and to meet the needs of its business units in each country, Best Western Europe will use the dynamic content and comprehensive personalisation tools in the Communicator® platform to ensure that all email communications are targeted and relevant to the data they carry on customers.

One important factor behind Best Western Europe’s choice of Communicator® was its “Intelligent Delivery Solution” (IDS) functionality. This unique, next-generation technology utilises an intelligent, self-learning methodology to ensure that an organisation’s email campaigns and business-critical, transactional communications alike achieve maximum inbox placement.

In addition, IDS protects and builds the senders reputation as a responsible email communicator. The system’s advanced intelligence achieves this by automatically responding to ISP/IEP policy changes, and bases future sending rates and patterns upon the statistical analyses of previous campaigns.  This increases delivery rates and in this case will help Best Western Europe to achieve best practice against policy variations as and when they happen.

Central to Best Western Europe’s communications strategy was the need for a solution that enables communication in any language in Europe, with the ability to facilitate the highest possible local delivery rates.  Communicator® met this need.

Commenting on the choice of Communicator Olaf Reimann, Chief Marketing Officer of Best Western Europe noted, ”Best Western Europe maintains the highest standards of customer contact and it is especially important to observe best practice in our email communications.  Communicator Corp helps us achieve this by maximising accurate, inbox placement. “

For his part James Bunting, Director of Research & Strategy at Communicator Corp welcomed Reimann’s comments, adding “The Best Western brand has an enviable reputation for consistent quality and customer care. It is important, therefore, that they maintain these high standards in all their email and e-marketing communications with their customers. We are delighted that they have chosen Communicator to achieve this.“