Branding Consultancy Selects Lyris HQ Agency Edition to Provide Email Marketing and Web Analytics to Clients

LONDON, UK – September 9, 2009 – Lyris, Inc., the integrated online marketing expert, today announced that Bluestone 360 has chosen Lyris HQ Agency Edition to manage its clients’ online marketing campaigns. The solution will enable Bluestone 360 to optimise the email marketing campaigns it creates for its clients, as well as better target and track its interaction with customers.

“Lyris HQ Agency Edition is the ideal online marketing solution for us,” said Mervyn Orchard, Director, Bluestone 360. “Previously, we used a home-grown email marketing solution. Lyris HQ will enable us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success.”

The advanced email deliverability features built into Lyris HQ will allow Bluestone 360 to test how emails will appear in a variety of email service provider formats, such as Gmail and Yahoo!, ensuring emails they are sending on behalf of clients reach customer inboxes and are displayed correctly. Bluestone 360 will initially utilise the solution on behalf of Ginsters, the Cornish pasty and pie company and will later roll out the solution to other clients with online marketing needs.

Bluestone 360 will also utilise Lyris HQ to improve the management of pay-per-click (PPC) campaigns. The integrated content creation tools within the platform will allow Bluestone 360 to create landing pages that can be customised to capture users´ data before it is passed on to the Web site, enabling better tracking and measurement.

“Agencies are increasingly asked to demonstrate the ROI of campaigns they design and implement for their clients,” said Donna McNicholas, Sales Director, Lyris UK. “Lyris HQ´s data segmentation and analytics enable agencies to better track and understand customer behaviour from start to finish.”