The ad-funded mobile network adopts new-generation Customer Experience Management suite that takes the complexity out of using and generating revenues from CEM

Helsinki, 13 November, 2008 – Blyk, the free mobile network for 16 to 24 year-olds funded by advertising, has signed a frame agreement with Aito Technologies, the innovative Customer Experience Management (CEM) solution provider, for the delivery and implementation of its Business-Driven CEM software product, Aito, to UK market. The award follows a successful 3-month pilot installation, which began in May.

Aito, which was quickly and easily integrated into the Blyk network, takes business intelligence from network traffic data and offers Blyk an easy-to-understand, in-depth analysis of service usage, member behaviour patterns and trends. Bringing accuracy and speed to the segmentation and profiling process, the information is given to key staff directly involved in business management – sales and marketing managers, member service teams, product managers – in a form which is easy to use and act on.
 
Aito is an easy-to-implement and understand tool that’s truly a user-friendly method of making sure mobile subscribers are having a great network experience, at all times, whether making a voice call, sending a text or MMS, or, in the case of Blyk, receiving relevant mobile adverts with their services. The carrier-grade Aito will provide Blyk with a 360° view of the activities and overall experience of its entire subscriber base.

Timo Romppanen, Blyk Business Manager responsible for the relationship with Aito Technolgies, said, “Thanks to Aito, we have moved away from static reporting of individual parameters to a fully dynamic combination of reported data from different data sources. This enables us to form a full view of customer behaviour and gives us immediate feedback on necessary changes to the network and service offering. The best part is that the user/operator interface is highly intuitive and easy to learn, and has freed resources, which used to be dedicated to the needs of business intelligence personnel.”

CEO of Aito Technologies, Anssi Tauriainen, said, “Like Blyk, we know that mobile advertising is set to be one of the most important business models and revenue-generating network activities offered by operators in the future.  Using a business model which embraces mobile advertising shows great foresight and we firmly believe that Blyk’s operational concept will change the future of the telecoms business, and are delighted to have signed this latest contract with them.”