Boone And Crockett Club Partners With Emote Games To Promote Hunting Ethics And Realism In ‘The Hunter’

Revolutionary Online Hunting Simulation www.theHunter.com Underscores Authenticity

LONDON, UK, January 21st, 2009 – Emote Games, an online publisher of dynamic social games, has today announced that the Boone and Crockett Club will be a charter partner with www.theHunter.com.  This partnership is a first for Boone and Crockett, recognised across North America as the preeminent hunter-conservation organisation.

Emote Games will work with North America’s oldest and most recognised conservation organisation to offer the most realistic online gaming experience that promotes the Boone and Crockett Club’s core values of hunting and land ethics, as well as the Club’s widely recognised and accepted big game scoring and records keeping program.

theHunter is a free to play online hunting game that artfully combines the most realistic hunting action, with the community and functionality of a social networking site.  This partnership will mark the first time Boone and Crockett has supported and worked to implement their scoring system into a virtual game experience.  This agreement between Emote games and the Boone and Crockett Club demonstrates the high levels of realism that theHunter offers visually and ethically.

“The partnership with Boone and Crockett communicates our level of commitment to producing the most authentic hunting experience possible,” said Morgan O’Rahilly, Emote Games CEO.  “To have on board an institution with the history, expertise, and industry wide respect that Boone and Crockett possess, we know that we have an obligation to them and hunters everywhere to get it right.”

“It is important to the Club, and many others, that hunting video games portray the activity as the time-honored and ethical pursuit that it is,” said Keith Balfourd, the Club’s Director of Marketing.  “Nothing will replace the lasting enjoyment of being active outdoors, but it looks like theHunter will deliver an ‘as close to the real thing experience’ as possible, with stunning visuals and a legitimate simulation that will satisfy sportsmen with all levels of hunting experience.  Who knows, maybe even those ‘gamers’ who have not had the opportunity to hunt in real life may learn something valuable about hunting and conservation, and wish to experience hunting for themselves.”

theHunter combines realistic hunting action ranging from tracking small varmints to big game, while blending a social interface to post entries and scores as part of larger social networking community.  The online presence will allow the game to continually evolve with regular updates and the release of new features, hunts, gear, big game species, maps and habitats, making the game truly reflective of the ever changing hunting community. 

theHunter will be available to play early 2009 at www.thehunter.com.  Please visit the website for more details about registration.