Core Facts
Award-winning curriculum resource introduced to the UK education market London, UK. 
 
22nd September 2008 – BrainPOP’s (www.brainpop.co.uk) animated curriculum-based content launches today in the UK market, just in time for the new school term. Certain to become an integral part of every classroom in the UK, BrainPOP offers a new way of learning by engaging students from Year 3 and up through its deep and rich content. The materials available include hundreds of innovative animated videos and quizzes, featuring the compelling characters Tim and his robot companion, Moby.   
 
BrainPOP’s success since 1999 in the US, coupled with growing demand in the UK market, has prompted the company to align its content with the UK National Curriculum Standards by year of study and subject area.  BrainPOP UK provides differentiated learning with diverse content and resources allowing teachers to address multiple learning styles across a range of subjects including English, Arts, Maths, Science, Humanities, Technology and Personal, Social and Health Education (PSHE) and Citizenship.   
 
BrainPOP UK's content is easily accessible online, which means no downloading, maintenance or installation is required.  This approach allows teachers and students to interact with digital content in the classroom to create a more engaging and motivational learning experience. It also enables teachers to measure comprehension before and after the lesson.  The videos use a storytelling method which helps to simplify complex subjects enabling the whole class to easily grasp a new topic.  The online format means students can access the content they have used in school at home, reassuring parents that their children are experiencing a continuous way of learning. Parents can also be confident that their children have access to a safe and secure web-based product with no third-party content or advertising. 
 
Benefits of BrainPOP UK include:
·         Approved by the National Curriculum for use as an integral part of lessons
·         Proven to help teach complicated topics in a clear and simple way
·         Engages children through the use of animated characters
·         Facilitates ease of use through immediate online access
·         Assesses achievement through online quizzes
·         Personalises learning through varied content
·         Ensures safe and secure environment for learning 
 
BrainPOP UK is available as a free trial and for purchase by schools, teachers and families at www.brainpop.co.uk  
 
For images and a video demonstrating BrainPOP please see links to Flickr and BrainPOP UK below:
 
http://www.flickr.com/photos/30571774@N02/sets/72157607343566631/
http://www.brainpop.co.uk/support/introductory_movie.weml

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