Commercial Arm of the British Museum Turns to Lyris HQ to Provide Cost-Effective, Comprehensive Email Marketing and Web Analytics Solution

INTERNET WORLD, LONDON, UK – April 29, 2009 – Lyris, Inc., the online marketing expert, today announced British Museum Company Limited chose Lyris HQ to manage its online marketing campaigns. The solution will enable the organisation to optimise its email marketing efforts, as well as improve its tracking and interaction with customers.

“Lyris HQ was precisely the type of email marketing solution we were looking for,” said James Meers, eCommerce Business Development Manager, British Museum Company Limited. “The solution we used previously left us feeling frustrated as it could not perform a number of basic functions. Lyris HQ’s integrated marketing platform will allow us to better segment lists, improve the targeting of campaigns, increase the number of emails sent, and integrate our campaigns with analytics.”
 
British Museum Company Limited is responsible for all of the British Museum’s retail outlets and online shop (www.britishmuseumshoponline.org). The organisation wanted to maximise its limited resources and find an integrated platform to meet both its email marketing and Web analytics needs. The solution, delivered in a software-as-a-service model, also provides the additional cost benefit of being an off-site managed resource, allowing the British Museum Company Limited to focus more on marketing and less on IT issues.

“Today, marketers are looking for email marketing solutions that are both comprehensive and cost-effective,” said Brian Bailard, senior vice president of global sales, Lyris, Inc. “Lyris HQ’s combined email and analytics approach achieves both, enabling users to better track and understand customer behaviour from start to finish.”