Richard Lewis to drive sales and increase penetration in the region

London – 9th October 2009: Business Logic Systems, a specialist in real-time customer intelligence solutions for mobile network operators, has appointed Richard Lewis as Chief Sales Officer for EMEA.  With over 25 years experience in international business expansion combined with a deep understanding of the mobile industry, Richard will spearhead Business Logic Systems’ drive to increase its customer base in Africa, Middle East and Central & Eastern Europe.

A technology and telecoms veteran, Richard is a hugely experienced and knowledgeable sales professional.  He excels at spotting business opportunities and turning ideas into reality.  Prior to joining Business Logic Systems, Richard founded and managed Expedite Consulting Ltd, where he advised a range of organisations on international business development. 
During a 10 year spell at Computer Answers International, Richard established the company’s telecom customer care & billing system business in Europe, Africa and Australia, growing the company’s revenues from £3m to £20m in just four years.  Richard has also held several senior positions in both IT and telecoms software companies.

Stewart Goldberg, Executive Chairman, Business Logic Systems comments: “As mobile markets in EMEA near saturation, operators are looking for new ways to increase revenues and retain existing customers.  This presents a massive opportunity for Business Logic Systems and, with his extensive knowledge of driving up sales in new markets, Richard will play an important role in the expansion of the company’s footprint in the region.”     

“The InTelestage suite of solutions from Business Logic Systems allows mobile operators to automate their marketing process and engage in a two-way, personalised communication with customers.  Mobile operators across EMEA are crying out for this type of solution. It will enable them to keep costs in check, while building long-term loyalty and increasing the lifetime value of individual customers,” added Richard Lewis, Chief Sales Officer EMEA, Business Logic Systems. “I am looking forward to working with the team to expand Business Logic Systems’ customer base across EMEA and helping operators achieve better results from their marketing campaigns.”

Business Logic Systems’ InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Management, Real-time Campaign Management, Customer Lifecycle Management, Lucky Draw and Revenue Optimiser.