Patrick Chye to support continued expansion in Australia and New Zealand.

London, 19 March 2009: Business Logic Systems a leader in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has appointed Patrick Chye as Regional Sales Director for Australia and New Zealand.  Patrick will be responsible for managing existing clients such as telecoms giant Telstra and identifying and winning new business in the region.  He will be based out of Sydney and will report to Vicks Kanagasingam, President Asia Pacific, Business Logic Systems.   

Prior to joining Business Logic Systems Patrick held the position of Operations and Business Development Director at MIA, Australia’s largest content platform and aggregation provider serving telcos, brands and large online service providers with mobile enabling technologies for Content, Advertising, Campaign Management and Billing management.  Patrick has over 10 years experience in mobile marketing, service platforms, content management and mobile managed services and was the pioneer in launching the first ever SMS mobile marketing service in 2000 with Vodafone and Heineken.   

Vicks Kanagasingam, President Asia Pacific, Business Logic Systems comments: “With his extensive knowledge of the industry Patrick will strengthen the local team and play a vital role in Business Logic Systems’ expansion in the region.”

Patrick Chye, Regional Sales Director for ANZ, Business Logic Systems comments: “In current market conditions mobile operators are looking for solutions which reduce churn, improve loyalty and drive revenues.  Business Logic Systems provides great products which meet these needs and I look forward to working as part of the team”.

Business Logic Systems’, whose products, technologies and solutions have been deployed by some of the world's leading mobile operators and communications solutions providers, helps the mobile industry build more profitable customer relationships by unlocking the value of real-time behavioral data.  The company offers scalable solutions which work alongside existing IT investments and allow mobile operators to create a two-way automated dialogue with their customers in near real-time via SMS.