Business Logic Systems’ CMO to discuss the role of dynamic customer communities in customer retention at Telecoms Loyalty and Churn 2009

Shaun Orpen to reveal how mobile operators can use customer communities to build loyalty and increase service usage

17 June 2009: Shaun Orpen, Chief Marketing Officer of Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, will give a presentation at this year’s Telecoms Loyalty and Churn conference in Berlin.  The subject will be ‘the role of dynamic customer communities in creating subscriber loyalty’. The presentation will explain how, by setting up targeted communities that appeal to specific segments, network operators can create a unique customer experience. This will drive up revenues and increase loyalty. 

With tariff and handset options the only real lure, consumers feel no emotional attachment. Consequently it is hard for operators to build loyalty.  This is especially true in the pre-pay market, where it is very easy for customers, who are not locked in by contracts, to switch to a different network.   

Orpen will discuss how operators can create dynamic communities of like-minded customers through emotively driven propositions in order to build loyalty, drive up service usage and reduce churn.  He will also discuss how Business Logic Systems’ InTelestage portfolio of products enables operators to run multiple concurrent campaigns to highly-targeted micro segments or communities, creating an interactive real-time dialogue with customers.

“Building a relationship with your subscribers is tough when you are working on information that is ‘out of date’. One of the real challenges for operators is to be able to have a dialogue based on current, real-time information”, commented Shaun Orpen, Chief Marketing Officer, Business Logic Systems.  “InTelestage allows telcos to easily set up and manage dynamic customer communities, which will enhance the customer experience, reward profitable behaviour and increase the lifetime value of each customer.”

Business Logic Systems has recently launched InTelestage Real-time Marketing Manager, which enables mobile operators to respond and react to customer events, such as recharges, as they happen. A 2-way automated dialogue can then be used to drive more sales, increase service usage and improve customer lifetime value. 

The InTelestage™ portfolio includes solutions such as Campaign Management, Real-time Campaign Management, Customer Lifecycle Management, Lucky Draw and Revenue Optimiser.